The Adelaide Convention Bureau – that entered the South Australian Tourism Awards hall of fame this year for its marketing of the state, has provided another outstanding return on investment to the state for the financial year 2012/13.
The $1.9m investment made by stakeholders will see over $103m (against a target of $90m), injected into the state as a result of The Adelaide Convention Bureau’s effort toward bidding for and winning the right to have Adelaide host 139 conventions of which 11 (target was 8) are international and will see delegates from across the globe converge on Adelaide as they eventuate.
The number of bids the Bureau was invited to submit also increased in the past financial year – up 3% year on year and 14.6% ahead of target. This reflects the work undertaken by the Bureau to forge strong ties with decision makers and influencers both locally and interstate as well as internationally resulting in the increase in invitations to tender.
“This result presents a fantastic opportunity to showcase our city and state to interstate and international delegates. They will also offer employment for around 1000 people within the events and tourism sector” said Adelaide Convention Bureau CEO Damien Kitto.
“In promoting the conferences, the organisers of course prepare documentation highlighting the assets and benefits of attending the event and its host city and then those attending of course experience our offerings first hand. We know too from research that many of these delegates will return with family or friends for leisure purposes“ he said.
Events such as the Bureau’s Destination SA have highlighted the increasing level of interest our state holds for event organisers who are seeking somewhere new and different in which to hold their conferences. “We are finding that as people have ‘done’ Sydney and Melbourne, Adelaide, South Australia is an attractive option for them and to this end we are reaping the rewards” said Mr Kitto.
The massive investment in infrastructure by the state government in the likes of the Convention Centre, the Adelaide Oval and SAHMRI has also assisted greatly in increasing our profile and level of attractiveness to event organisers.