Under the banner, ITS Enhancing Liveable Cities and Communities, the 23rd World Congress on Intelligent Transport Systems (ITS) in Melbourne earlier this month hosted almost 11,500 delegates from more than 70 countries, making it the largest congress that MCI Australia has ever staged in Australia and the largest non-medical congress ever held in Victoria.
Topics around public policy, innovation, technology and advancements in the transport technology focused on finding solutions for a rapidly increasing population and the technology advancements required to support it. The comprehensive five-day event at Melbourne Convention and Exhibition Centre delivered impressive performances from many in the Australian meetings and events industry.
Stephan Wurzinger, Regional Director – Association Relations, MCI Australia commented on the unique combination of components that contributed to the event’s success:“Featured were government roundtables, 14 demonstrations offering 5,000+ live experiences, 17 off-site technical tours, 22 parallel conference tracks featuring 600+ sessions, two public days and an extensive schools and university program, its first-ever hackathon, a 20,000 square metre exhibition involving 300+ organisations and over 50 congress partners”.
In the same spirit, MCI Australia’s Account Director, Cindy-Lee Bakos, said: “We are absolutely delighted that more than 11,000 delegates from around the world attended – particularly as our client had originally hoped for 7,000”. Apart from the impressive attendance, other event highlights included – among others – the production of five signature social events by MCI Australia’s in-house production team, showcasing Melbourne’s contemporary iconic lifestyle, cuisine and unique entertainment experiences, in addition to an intense social media and multiplier marketing campaign that reached more than 125,000 people.
Brian Negus, Chair of the World Congress Board of Directors and President of ITS Australia, highlighted that the key mission of the congress was to build a stronger take up of technology to deliver safer, more efficient and sustainable transport solutions to support our growing cities. “Our congress organisers and their industry partners should feel proud of their part in contributing to this platform. We are confident that attendees were able to walk away with great ideas for their businesses and for governments to implement new ideas and innovative solutions to deliver better mobility and sustainability in their home countries,” Mr. Negus said.