Business Events Sunshine Coast (BESC), were last week joined by 20 Sunshine Coast business event operators to showcase their conference and incentive products and services to 35 Brisbane conference and event organisers.
An annual event and now in its fourth year, “Sunshine Soiree” provides a forum for local operators to meet with event planners who work for Brisbane corporations including Telstra, Brisbane Lions Football Club, QIMR Berghofer Medical Research Institute and PwC, all of which hold numerous annual events.
The networking luncheon was held at the Golden Pig Food and Wine School and included a fun, interactive cooking school format showcasing Sunshine Coast local produce including Mooloolaba Prawns, Rhodavale Pork, Bendelle Chicken, Noosa Spanner Crab, Sunshine Coast Pineapples and Noosa Red Tomatoes.
Manager of Business Events Sunshine Coast (BESC), Ms Pippa McCreery said, “We are finding more than ever that conference groups are excited by the regions foodie offerings, such as our cooking schools, our food festivals and our food and wine trails, all which can be incorporated pre, post or part of a conference program.
“The Sunshine Coast is an appealing destination for the Brisbane corporate market. Our close proximity means time out of the office is kept to a minimum, which is becoming increasingly important. But more than that, we offer an escape from a busy environment, a naturally refreshing place to wind down, refresh, and get motivated to return to the city”.
“It would be remiss of us not to work this market hard, as we have in excess of 30 outstanding conference venues, not to mention some smaller incentive and corporate retreat product ideally suited to the blue chip corporations we target at the event.”
BESC is a division of SCDL, whose responsibility is to market the Sunshine Coast as a viable, attractive and sustainable business events destination. A reported $60 million dollars is generated from the 50,000-plus delegates travelling to the Sunshine Coast annually.