New Canberra Business Events Delegate Boosting Kit Launched

Visit CanberraCreating memorable conferences and events in Canberra is now much simpler thanks to a new digital marketing tool.

The Canberra Business Events Delegate Boosting Kit provides event organisers with relevant destination content and resources to help optimise business events and encourage delegates to get out and explore the capital.

Visit Canberra Director Ian Hill said the toolkit’s simple and practical solutions would help organisers create more successful business events.

“Canberra has so much to offer the business traveller – inspiring attractions, amazing dining experiences and a fantastic events calendar.  The proximity and diversity of our tourism experiences is second to none,” Mr Hill said.

“Conference organisers can ensure their delegates make the most of their stay in Canberra by sharing the secrets of Canberra’s up-and-coming precincts, offering some suggested itineraries or providing them with restaurant recommendations.”

The toolkit builds on the event planning support already provided by Canberra Convention Bureau, the ACT’s peak body responsible for attracting business events to the region.

“The benefits of business events to Canberra are significant and well recognised,” Canberra Convention Bureau CEO Michael Matthews said.

“Business events attract delegates that may not otherwise visit Canberra, providing the perfect opportunity to extend their stay beyond the conference and explore our region.”

Stephen Wood, Manager National Convention Centre says “Canberra offers more than ever for the business events market and this toolkit represents the collaboration between all operators including venues, hotels, our cultural icons, restaurants and other suppliers that bring conferences and events to life in the Coolest Capital”

The Canberra Business Events Delegate Boosting Kit allows conference organisers to integrate information easily into their existing communication channels using websites, e-newsletters and social media accounts.

The toolkit, which is housed on the ‘Business’ section on visitcanberra.com.au, includes information, video footage and image galleries on the city’s precincts, dining recommendations and suggested itineraries as well as case studies and social media tips.

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