Australia’s leading minds in meetings, events and incentives will target some of the most influential national and international decision makers in Melbourne this week and Queensland based company, Dreamweavers plans to deliver the silver bullet.
As the largest international event of its kind in Australia kicks off, the company setting the creative benchmark for business tourism events in a highly competitive industry will be key to convincing major players to do business in our backyard.
Dreamweavers Director and Event Producer John Harris says we’re well known for our stunning destinations, world-class venues and leisure options but we must be careful not to put the cart before the horse.
“While regions and venues can provide unique leisure add-ons and perfect backdrops, our success as a business destination depends solely on the delivery of exceptional and engaging event experiences,” he said.
“If we’re not over-delivering on the key reason for the business, being the actual conference, meeting, networking opportunity, trade show or associated events, in a fresh, creative and innovative way – we’re setting ourselves up to fail,” Mr Harris said.
With a client list including Coca-Cola Amatil, ANZ, KFC, Echo Entertainment Group, AUDI, Mantra Group, Franchise Council of Australia and the Australian Hotel Association, John Harris and his team of ‘Imagineers and Techsperts’ hold the secret to industry growth and sustainability.
The company has become the nation’s most powerful full-service force in creatively integrated event management and production with exciting expansions into NSW, Victoria and the Australasian market, flexing a large capital investment program to stay ahead of the technical game.
“Securing and keeping international and national conferences, incentive travel reward programs and business events is about inspiring companies to dream bigger and giving them the ability to engage and empower through a brand new path of creative event execution,” Mr Harris said.
“The industry has moved way past message delivery with a pretty backdrop. It’s about giving these decision makers and organisers the ability to perform and prosper on a creative platform that defines their brands, burns experiences into memories and makes people connect and ‘feel’.”
John Harris says many companies make big promises, and some may even deliver on those promises. But the point of difference must be prioritising the client journey with people whose company they enjoy and delivering tailored, glass-slipper solutions that blow the mind.
“The theme of this year’s AIME conference: ‘where inspiration begins’ lies at the very core of our business ethos. With 150 years of collective experience, 24 expert creators and producers and 4000 events over 15 years, we’ve been able to redefine service standards and deliver on a creative genius that is born and not made.”
“Australian event companies need to be more creative in their approach to avoid the status quo. Showcasing our ability to create multi-sensory, 3D environments coupled with cutting edge technology solutions is the most powerful product we have to offer. Destinations and venues must ensure they chose the right event partner to revolutionise their business functionality to get deals done,” Mr Harris said.