At the centre of the AIME 2016 show floor was the Community Hub created and managed by EMG as a central meeting place for Expo attendees to meet, share and connect.
EMG’s Peter Jack, creative director of the Hub, talked about the idea behind the project: “The industry is ripe for disruption and by demonstrating how technology can bring events to life will help the industry realise opportunities in this space. We are incorporating emerging and state-of-the-art technologies into the Community Hub to transform physical space into immersive experiences. These experiences have the opportunity to completely transform the future direction of our industry, firmly putting AIME at the forefront.”
In an AIME first, EMG collaborated with Scann3d to deliver 3600 video and virtual reality technology to the Community Hub. “VR technology is the next frontier in the MICE industry. By adopting this technology, venues, destinations, hospitality and events professionals will be able to deliver completely immersive user experiences like never before. 2D pictures on websites that make booking venues and events destinations a guessing game will soon be a thing of the past”, said Peter.
iVvy partnered with EMG to showcase its solution and the future of marketing venues and destinations with their integration of 360 video and 3D visualisations of venues; allowing it to deliver a customer experience like no other. Coined the new ‘Wotif of the function space and event supply chain’, iVvy is innovating the industry and changing the way venues, suppliers, destinations and the MICE industry at large do business.
With over 20 years spent managing some of Australia’s largest clients, Peter says the industry is ripe for disruption and increased engagement, “The creative partnership with AIME is just the beginning of what EMG has planned to revolutionise the events industry in Australia.”
Over the course of his career, Peter’s clients have likened him to the ‘Heston of the events world’ for his ability to deliver otherworldly experiences and passion for his craft. “The AIME partnership is part of my mission to revolutionise the way Australian events are perceived internationally. We have the world’s best produce, destinations, talent and events. The world needs to know Australia as an incredible place to visit and do business”, said Peter.
Peter Jack spoke to Australasian Special Events in The Hub at AIME.