On Monday, the conference took a deep dive into the latest in digital vs analogue worlds, event design, AV & technology, sales and marketing and security.
Practical sessions included topics such as deep listening; how to attract sponsors and business development techniques. Topics for business owners and senior leaders included mental health and the workplace; how to build exceptional places; cultivating innovation; and the state of our economy and how that impacts the events sector.
Casual Night on Tuesday was held at Adelaide Oval with some spectacular fireworks from Howard & Sons Pyrotechnics. ClubMEA was at Neon.
Tuesday’s program featured four global leaders in events, neuroscience and drone technology, covering topics ranging from how to run a mega event to innovation and the power of collaboration.
Other sessions provided real-world examples of how to create a dynamic and innovative festival and went behind the scenes with event case studies; practical tips on how to network effectively; what does and does not work in sales; and valuable insights into the global exhibitions industry, the value of data and how to protect it and why creating a plan for long-lasting event legacies is important.
Other sessions tackled industry issues including managing the plethora of dietary requirements of delegates.
The conference concluded with the MEA 2017 Industry Awards. See all the winners here.