The end of calendar year results released by the Adelaide Convention Bureau have shown yet again that the Bureau is on track with its strategies and delivery mechanisms with a massive $107m economic impact being delivered to the state.
Some big event bid wins in the second half of the year saw the calendar year go close to achieving the record breaking 2010/11 financial year figure whilst at the same time setting up the 2011/12 financial year nicely.
“The year has not been without its challenges” said Adelaide Convention Bureau CEO Damien Kitto. “It’s not news that these are tough times and it’s a fiercely competitive market with all destinations putting up big dollars to secure their slice of the lucrative global and national business tourism market”.
“However we’ve consistently punched above our weight in terms of delivering the results in recent times and the 2011 end of year results have seen this trend continue. Clearly our key messages and ongoing relationship building with clients and media partners interstate and abroad is working ” said Mr Kitto.
A summary of the 2011 Calendar year for the Adelaide Convention Bureau
- Total Economic impact value $107m
- Events secured 120
- Key events won
– Royal Australian Chemical Institute National Conference (800 delegates)
– Enviro 2012 and 2014 (700-800)
– Mortgage and Finance Conference (1000)
– 2 x major sustainability conferences (1 international and national), details of which cannot be announced (5-800)
– International wildlife protection conference (300)
– A global infrastructure/lifestyle congress (900-1000)
– 2 x Major National Health Conventions (1000+) details to be announced
- Business Mix
– 80% association, 15% corporate, 5% incentive (and growing)
– Average size 420 delegates
– 19% international, 81% domestic
As one year ends another of course commences and as is the nature of the business events industry, the Bureau is currently working on a pipeline of activity worth $200 million of events scheduled for years into the future. This includes an international bid that if won would be the largest international convention the city has ever hosted.
It is with this in mind the focus of the Adelaide Convention Bureau in 2012 will be to promote the incredible amount of infrastructure and investment the city is currently experiencing and about to undertake including the currently under construction SAHMRI – SA Health & Medical Research Institute which will be home to 600 researchers, the Adelaide Convention Centre expansion and the redevelopment of Adelaide Oval.
The Adelaide Convention Bureau will officially unveil its focus for 2012 at AIME in Melbourne in February.