Accor has added a Melbourne CBD property to its burgeoning Pullman brand after signing the 419-room landmark Pullman Melbourne on the Park.
Currently trading as Hilton on the Park Melbourne, the hotel is located at 192 Wellington Parade. Pullman Melbourne on the Park will join Australia’s largest 5-Star brand on 1 January 2015, complementing the existing network of 12 hotels and resorts nationally.
Chief Operating Officer of Accor Pacific, Simon McGrath, said growing the Pullman network in Australia continues to be a key priority for the group.
“The Pullman brand holds such a rich history and is highly regarded throughout Asia and Europe, and it makes sense for us to grow this brand in Melbourne where there is clear demand for quality internationally-branded hotels aimed at the corporate and upscale leisure markets.
“Melbourne has established itself as the events capital of Australia hosting a large number of international events annually as well as being a top choice for meetings and conventions. The city has performed consistently well over a long period of time and we have been eager to find the right opportunity to expand the Pullman brand in this market.
“Pullman Melbourne on the Park has a premium location at the eastern end of the CBD opposite Melbourne’s principal sports and entertainment including the iconic Melbourne Cricket Ground, Rod Laver Arena, Hisense Arena, Olympic Park and AAMI Park. With Accor’s existing sporting partnerships and namely as the main accommodation partner for the AFL, it is a natural fit that will benefit all involved.”
The property will join one other Pullman in Melbourne – Pullman Melbourne Albert Park which underwent an extensive refurbishment that was unveiled in September 2013. Between the two Melbourne properties and with sights set to expand further, Pullman now represents the city’s key tourism destinations.
There has been considerable investment into the Pullman network in both Australia and internationally over the past two years, and the expansion of the brand in Australia comes at a time when Pullman is launching signature hotels in other major centres around the world.
Accor re-launched the Pullman brand in 2007 and has since established a network of over 80 hotels in many of the world’s key cities (London, Paris, Dubai, Bangkok, Shanghai, Sydney, Auckland) and favourite resort destinations (Cannes, Bali. Phuket, Cairns and Margaret River).