Australia’s largest hotel and resort network – has announced its latest continuing sponsorship in support of the nation’s Aboriginal and Torres Strait Islander culture and communities.
Accor is honoured to again be the preferred official accommodation partner to be associated with the Cairns Indigenous Art Fair (CIAF) which takes place from 24-27 July 2014. It is the fourth year that Accor Hotels in North Queensland have sponsored the unique three-day event, which merges an art market with a celebration of Queensland Aboriginal and Torres Strait Islander cultures.
Simon McGrath, Chief Operating Officer for Accor Pacific said, “CIAF has consolidated its position as Australia’s premier Indigenous art fair and it is now a successful major event on the national and international arts calendar. Accor has proudly supported the event since 2010, and we’re excited to consolidate our relationship as a key sponsor in 2014 as CIAF takes the next step to transition out of government to become an independent not for profit entity.”
Accor Asia Pacific, the largest hotel group in Australia, has been acknowledged as a standout performer in the Australian Indigenous Reconciliation space, and has continued to proactively and passionately provide Indigenous Australians with employment and training opportunities since 2001.
Mr McGrath said the renewed sponsorship of the popular arts fair in Cairns reinforces Accor’s ongoing commitment to improving Indigenous employment and relations in not just North Queensland, but Australia-wide.
“Accor always looks to take a leadership role and support platforms that promote Indigenous culture,” he said.
“We currently achieve this with the support of organisations as diverse as Reconciliation Australia, Tourism Australia, Mission Australia, Ayers Rock Resort, Supply Nation, the NRL, Corroboree Festival Sydney, and the Australian Indigenous Mentoring Experience (AIME), and of course the Cairns Indigenous Arts Fair in Cairns in an arts and culture capacity.”
Since 2009 CIAF has sold $2.4million of Queensland Indigenous Art and generated more than $5.6million in tourism expenditure. Over this time CIAF has continued to be been enhanced by the generous support of Accor’s Hotels based in Cairns.
The CEO of Cairns Indigenous Art Fair (CIAF), Alison Copley said the partnership with Accor is highly valued by the organisation in terms of providing accommodation, hospitality and assistance with tourism marketing.
“A key objective of this year’s marketing campaign is generating greater numbers of visitors from across Australia and overseas. With Accor’s help, we will be able to spread the word through their global networks and this effort will no doubt be boosted through the distribution of favourable accommodation deals.”