The Adelaide Convention Centre has secured two new large exhibitions for early 2015 as the first stage of their $350 million expansion opens for business.
From January 30 – February 1, the Adelaide Convention Centre will host a brand new wedding festival called Best Day Ever which is expected to attract up to 7,000 visitors over three days.
Best Day Ever plans to break new ground with a colourful and creative event featuring master classes, sound stages and social media engagement.
Best Day Ever will be followed by Enlighten Adelaide (February 14 and 15) – an event showcasing the different health, wellbeing and natural therapies available in South Australia.
Enlighten Adelaide, which will form part of the official Fringe Festival program, is expected to attract more than 2,000 visitors over two days.
The new exhibitions will then be closely followed by the Centre’s own multi-award winning annual Cellar Door Wine Festival (February 22-25, 2015) which last year attracted 9,000 visitors.
Adelaide Convention Centre Chief Executive Alec Gilbert said the additional space being created at the Centre is attracting the attention of local and national exhibition organisers.
“Exhibitions will now be able to grow with the Centre because previous capacity constraintswill be lifted following completion of the expansion,” said Mr Gilbert.
“Over the last few years, we’ve built a strong reputation for hosting successful exhibitions including AVCon – an anime and video game exhibition which attracts 14,000 visitors and Savour Australia – Australia’s inaugural global wine forum.
“Also, the creation of our own successful show, the Cellar Door Wine Festival, has enabled us to walk in the shoes of exhibition organisers so we know what they need and understand their commercial imperatives.
g understanding of how to create truly impressive exhibitions, bothas a host and a client, and that gives us a distinct competitive advantage.”
As a result, the Adelaide Convention Centre has tailored its exhibition service to help clients to develop, stage and promote their exhibition.
The Centre has adopted a partnership approach to exhibitions and works with the client to maximise attendance.
This includes the Centre having its own public exhibition ticketing system and software, which enables the exhibition organiser to professionally manage online and onsite ticket sales.
The Centre’s Exhibitions and New Event Development Department is led by the experiencedAlex Bradford.
Alex worked on some of the UK’s biggest consumer shows including the British InternationalMotor Show and London Fashion Week.
She has also played a key role in the success of the Centre’s annual Cellar Door WineFestival.