Reed Travel Exhibitions and the Melbourne Convention + Visitors Bureau (MCVB) last night won the prestigious ‘Exhibition of the Year’ award for the 2010 Asia-Pacific Incentives & Meetings Expo (AIME) for the third consecutive year at the 2011 Meetings & Events Australia (MEA) National Awards Night. This accolade means that AIME is now in the MEA ‘Hall of Fame’.
AIME is the premier event in the Asia-Pacific region and the largest exhibition in Australia for the business events industry held annually at the Melbourne Convention and Exhibition Centre (MCEC). The MEA ‘Exhibition of the Year’ award is designed to recognise the effort required to successfully plan, organise and manage an exhibition. The exhibition must be multifaceted in its approach and achieve its objectives, through the efficient use of resources, innovation and creativity.
Sandra Chipchase, Chief Executive Officer of the MCVB stated: “Receiving this award for the third year running highlights the success of AIME in raising the profile of Melbourne and Australia in the global marketplace for the business events industry. 2010 was AIME’s 18th year and it continued to break attendee records by attracting high quality Hosted Buyers and visitors, and new exhibitors.
We would like to thank Reed Travel Exhibitions for their excellent event management and marketing to make sure AIME goes from strength to strength each year.”
Sally de Swart, AIME’s event director comments: “We are thrilled to be awarded again and it is testament to the Reed and MCVB teams’ commitment and hard work in delivering the premier event for the industry each year. We are now going into our 20th anniversary year and look forward to continuing AIME’s winning edge.
We would like to thank the MCVB and our major sponsors AHA, Crown, MCEC and Qantas.”
AIME 2012 will be held from 21 – 22 February at the Melbourne Convention and Exhibition Centre.