Nigel Collin empowers business executives with the tools necessary to lead creative-minded individuals in “Herding Monkeys: How to Lead Creative Talents of Your People and Get Commercial Results”
While a batch of books out there helps business leaders instil creativity in their employees, Nigel Collin emphasizes the idea of working with what you’ve got. In “Herding Monkeys: How to Lead Creative Talents of Your People and Get Commercial Results” (ISBN 0977573516), he seeks to show managers and executives how to inspire and nurture the creativity their employees already possess.
So why is this book called HERDING MONKEYS? After over a decade of working within the creative sector, Collin realized that success come from tapping into employees’ gifts and talents.” Leading creative people is like herding monkeys. They seem to be all over the place, off in a world of their own. But they’re also very communal and enjoy hanging out with other creative types. They’re brilliant at slinging stuff; they’re always throwing ideas, designs, and concepts around. They are incredibly smart. And you need them, as much as they need you.”
Collin believes that a great leader must focus on three things to achieve commercial success: herding monkeys, creating zoos and shooting ducks. Herding monkeys, the book’s primary focus, involves developing leadership skills that inspire people to think, feel and act differently than most. Creating zoos is about having a strategy for building a culture and environment that supports and engages creativity, while shooting ducks explains how to focus on the right ideas and how to execute them.
“It’s important to support and nurture the mavericks and thought leaders of a business,” Collin said. “They’re the ones in a business that help you beat out the competition, bring about change, fuel the innovation pipeline and ultimately drive the overall performance and success.”
Rather than viewing creativity as a hard-to-control quality, Collin seeks to show business leaders how to get in the driver’s seat of their employees’ process. He provides them with the necessary skills so that they might become more connected to their jobs and their success.
‘If you could make your employees more creative, you could make millions more in profits. This outstanding book shows you how.’ — Siimon Reyolds, Advertising entrepreneur.
“Herding Monkeys: How to Lead Creative Talents of Your People and Get Commercial Results”
RRP $24.95 and is available from June 1 at major bookstores.
Nigel Collin, a champion of creativity, works with business leaders to help them commercialize the creative talents of their people and yield profitable results. For nine years, he owned and ran Absurd Entertainment, a design company, before he passed the baton in 2004. He has worked on a multitude of corporate and public events in Australia and overseas, including the 2000 Sydney Olympics and Paralympics. He was show director for Australia’s largest-ever corporate event in Sydney in 2005. Many companies across a myriad of industries have benefited from Collin’s experience and expertise, including IT, entertainment, design, events, marketing, finance, pharmaceuticals, government and telecommunications. He is also author of “Think BITS – things to get you thinking creatively.”
As a conference speaker and author, his work has Nigel has worked around the globe. He is one of those rare people whose passion for creativity and in–?depth knowledge will engage and inspire your people – and make a real difference to your business.
Nigel’s quest is to change the creative landscape of Australia.