International Convention Centre Sydney (ICC Sydney), Australia’s premier convention, exhibition and entertainment precinct, has showcased at the national industry tradeshow, Associations Forum held in Adelaide between 14-15 July.
Exhibiting for the first time at the annual industry event, ICC Sydney met with Australian business event decision makers to showcase the world class features of the venue ahead of its December 2016 opening, highlighting Sydney as one of the world’s most desirable business meeting destinations.
The Associations Forum National Conference is Australia and New Zealand’s premier event for associations, charities and the not-for-profit sector. Over 60 senior association and charity executives, experts and academics gathered to lead discussions on achievements, developments and leadership across the sector. At the event, ICC Sydney used its award-winning set of innovative, industry-first tools to immerse clients in the venue and fully demonstrate the flexibility and variety of spaces.
Francis Child, Managing Director of Association Specialists, a leading industry consulting firm, said he has great faith in the changing face of Sydney as a host city for national association conferences, backed by the global expertise of AEG Ogden.
“The stunning development of International Convention Centre Sydney, combined with the transformation of its prime waterfront location in Darling Harbour, will ensure Sydney stays top of mind with our Association clients. ICC Sydney is a highly flexible modern venue, full of multipurpose spaces and leading technology, suitable for a range of events of any scale. The venue’s ability to host three concurrent yet totally separate events is to be particularly applauded, and will be of great benefit for all,” he said.
Speaking of the tradeshow, ICC Sydney Chief Executive Officer, Geoff Donaghy said that national associations are a core element of the ICC Sydney business mix.
“Australian associations are led by some of the world’s leading experts and are a unique environment to share knowledge with industry members and peers, we are delighted with the response we have recieved so far from these clients. To date, we are in advanced discussions with more than 120 national organisations to hold their conferences in our opening year and beyond, with many more in the pipeline. The development of ICC Sydney ensures attending association, corporate and private events will be an exceptional experience. The venue has a range of plenary options to cater for a variety of events,” he said.
Through its modern, flexible design and improved precinct integration, ICC Sydney will completely reinvent the way business events are delivered in the city of Sydney.
Opening in December 2016, ICC Sydney’s 70 rooms, seamless connectivity and inner city, waterfront destination will deliver a premium choice for global and local business events.