Australia is the major event capital of the world in January, with a bumper calendar of events throughout the month. Research commissioned by peak national industry body Tourism & Transport Forum (TTF) shows one in three Australians intend to travel to take advantage of a major event this year.
“January is going to be one of the biggest months of the year for our local tourism industry, with many high profile major events taking place across the country,” TTF Chief Executive Margy Osmond said.
“From major sporting events like the AFC Asian Cup kicking off today in Melbourne and the Australian Open just around the corner, to the Sydney Test Match, the Santos Tour Down Under in Adelaide, the Jeep Magic Millions Raceday on the Gold Coast and the Hopman Cup in Perth, as well as cultural events like the Sydney Festival, Tamworth Country Music Festival, Hobart’s MONA FOMA and Australia Day celebrations nationwide – there is so much going on across Australia this month.
“With so many opportunities to participate in major events like these, it’s no surprise over 80% of those taking time off this year will holiday in Australia.
“TTF has asked people across the nation about their travel plans this summer, revealing that four in five Australians are taking short breaks in addition to their main summer holiday.
“While most will be heading to the beach, city breaks and rural day trips were also popular – no doubt influenced by this great line up of events.
“The average family in Australia will spend around $322 in total on day trips this summer providing a real boost to our domestic tourism industry. Victorians are the biggest spenders, averaging $399, followed by New South Wales ($322), Queensland ($301) and Western Australia ($278). South Australians will be the lowest spending, averaging only $277.”
“Our research also examined what types of major events were most popular. As a nation of sport lovers, it’s no surprise that sporting events came out on top, followed by music concerts or festivals, and food and wine events.
“We found that our taste in major events changes as we get older. While sport is popular across the board young people aged 18-24 are most likely to attend a concert or music festival, interest in food and wine festivals is highest with those aged 25-34, and for those aged over 55 performing and visual arts events were most popular.”