AIME won Gold for Best Brand Marketing Campaign in the Meetings Industry Marketing Awards (MIMA) and Bronze for Best Live Marketing, with the winners announced at a gala dinner that took place in London late last week.
The MIMAs were established in 2002 by London-based meetpie.com – the British event industry’s number one portal – and honour best practice marketing in meetings and events.
Jacqui Timmins, Exhibition Director at AIME and CIBTM, said this recognition reflects AIME’s commitment to remaining at the forefront of industry innovation to ensure relevance to audiences.
“We’re determined to ensure we keep one step ahead and constantly provide our audiences with the latest advances in the meetings and incentives industry, to help them keep one step ahead of their competition. It’s this commitment to being a business partner, not just an event, that sets us apart and keeps our audiences coming back year after year,” Ms Timmins said.
Karen Bolinger, Chief Executive Officer of the Melbourne Convention Bureau, which owns AIME, said winning these awards strengthens AIME’s position as a globally renowned, world-class event, which attracts high volumes of business and interest from overseas.
“AIME is a cornerstone of Australia’s highly successful business events industry and contributes substantial economic benefit to the local economy each year,” Ms Bolinger said.
“Wins like these highlight how well regarded our event is to an international audience and how we continue to be the must-attend event in this space, showcasing industry best practice.”
AIME is also nominated for Best Exhibition in the 2013 Australian Event Awards (AEA). The AEAs recognise the most innovative and outstanding events in Australia, with AIME selected from hundreds of entries to make the list of just four finalists in the category.
Winners of the AEAs will be announced in November at a reception being held at Doltone House in Sydney’s Hyde Park.
AIME, now in its 22nd year, is the largest exhibition in the Asia-Pacific region showcasing Australian and international products and services for the meetings, incentives, conference and exhibition industries (MICE). The two-day event sees over 750 Exhibitors from five continents converge on Melbourne Convention and Exhibition Centre to showcase destinations, venues and a wide range of products and services to industry buyers.
AIME will take place on 18-19 February, 2014. For further information about the event, please visit the website.