The Adelaide Convention Centre has taken out back to back honours for Public Event of the Year at the Meetings & Events Australia (MEA) National Awards for its Cellar Door Wine Festival Adelaide.
The Award, announced at Saturday night’s M EA 2013 National Awards Gala Dinner in Kuala Lumpur, takes the Centre’s tally of awards for the Festival to 10 over the last three years.
The Festival, entirely created and hosted by the Adelaide Convention Centre, also received the Platinum Award from M EA for the highest score for all award submissions (excluding individual).
Recognition for the Festival is not only coming from industry peers but also from consumers with the event attracting record numbers this year. Over 9,000 visitors passed through the doors of the Adelaide Convention Centre for the Festival over the three days (Feb 14-16).
This year, the Festival grew by 30 per cent with a record number of visitors joining a record number of participating wineries and food producers.
More than 170 South Australian wineries and producers offered tastings of thousands of wines and products at the Festival including many new releases not available in retail outlets. Thirty new wineries joined the Festival this year.
Adelaide Convention Centre Chief Executive Alec Gilbert said the M EA awards help to put the national spotlight on Adelaide.
“With the Awards being held in Kuala Lumpur this year there’s also a chance for greater international recognition,” said M r Gilbert.
“Each year, the Festival attracts an increasing number of visitors, providing South Australia with the opportunity to show case its world leading wine and premium food sectors.
“The Festival also provides a chance for the Centre to increase its capabilities and experience as a host and partner for large consumer events and exhibitions.
“This experience is invaluable as the Centre expands and existing capacity constraints are lifted to give us the ability to bid for and host bigger national consumer events.”
Plans are already underway to build on the success of the Festival for next year, which will be held from February 20th – 22nd, 2015.