Business Events Council of Australia (BECA) has welcomed a $110,000 grant from the Federal Government, saying it will open the way for vital research on the value of the business events industry.
Announced by the Minister Assisting for Tourism, Senator Don Farrell, the T-QUAL Grant is part of a Federal Government program aimed at stimulating sustainable economic growth in the Australian tourism industry.
BECA Executive Manager Inge Garofani said the granting of such a significant amount of money towards business events research was welcomed by the Council.
“We are thrilled to be awarded such a strong grant to undertake some vital research on the value of the business events industry. This will enable us to take our research agenda to a new level,” Ms Garofani said.
Ms Garofani said business events had an untapped potential to provide Australia with greater worldwide business opportunities.
“By bringing together a global marketplace and by hosting these events in Australia we can showcase our extensive skills in a variety of areas and provide the opportunity to be ahead of our competitors.
“This grant will be used for research to review the current situation for business events and identify the opportunity areas.”
Ms Garofani said the business events industry relied heavily on self-funded research to measure the value of the industry and to provide valuable data for continued development.
“Research must be carried out by reputable third parties to ensure impartial and valid collection but the cost of undertaking these projects often makes them unviable.
“The TQual grant means that BECA can now look to develop a mechanism to allow more regular measurement in the future.”
For more information visit TQual Grants website