BESydney hosts high-profile buyers at the Australian Business Events Expo

Business Events Sydney (BESydney) and airline partner Qantas are again facilitating the hosted buyer program at this week’s Australian Business Events Expo (ABEE) 2011, offering the Sydney and New South Wales industry a valuable opportunity to network and profile their business to over 30 event planners.

BESydney has been a co-facilitator of the popular hosted buyer program for many years, and is committed to profiling Sydney as Australia’s leading business events destination. This year, the hosted buyers are key-decision makers, managers, organisers and influencers from national associations, government, universities, corporate organisations and event industry intermediaries from across Australia and New Zealand. All buyers were selected for the program against specific criteria to ensure the best benefit for ABEE exhibitors and attendees.

Lyn Lewis Smith, Business Events Sydney’s Acting Chief Executive Officer comments, “The ABEE hosted buyer program is a natural extension of the support BESydney provides to our industry stakeholders on a daily basis.

“As the sole organisation charged with promoting Sydney as a leading Asia-Pacific destination for professional and incentive events, and securing these events for our city, BESydney is always looking for opportunities to connect our industry stakeholders with buyers and planners, or in this case, bring them directly to their ABEE stand.”

At ABEE, held at Sydney Convention and Exhibition Centre, the buyers will be introduced to the latest and most innovative products and services for the business events industry, which is sure to provide insight and inspiration for upcoming events. They will also meet one on one with selected suppliers and have the chance to participate in the popular MEA educational seminars.

To complement this experience, BESydney has also developed a comprehensive itinerary to ensure Sydney’s unique event options, innovative hospitality services and ability to execute world-class events are experienced firsthand.

The buyers will visit seven venues around the harbour city. They will also enjoy a cocktail cruise with Captain Cook Cruises, an interactive cooking course with Victor’s Food at Sydney Masonic Centre and a progressive dinner through the diverse Sydney Olympic Park venues.

For the first time, buyers will be offered the chance to venture outside of Sydney to experience the coastal city of Wollongong in a regional showcase. The trip will offer a select number of buyers an insight into the diverse beauty and impressive facilities on offer for business events hosted in regional NSW.

With the business events industry in Sydney poised to capitalise on large-scale developments, such as the Sydney International Convention and Entertainment Centre, The Star, Barangaroo and the Concourse in Chatswood, the hosted buyer program presents a timely opportunity for discussions of what ‘new’ Sydney will offer event planners.

For updates on the hosted buyer program, the Business Events Sydney Facebook page will feature pictures and news throughout ABEE.

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