Australia’s leading convention bureau, Business Events Sydney (BESydney), won two industry awards during Wednesday night’s Meetings and Events Australia (MEA) NSW and ACT gala awards held at the Sofitel Sydney Wentworth.
Heading into the evening, the bureau was a finalist for the ‘Metropolitan Destination Marketing Organisation Award’, and BESydney Business Development Director for Asia, Sinead Yeo, was a finalist for ‘Business Development Person of the Year’ for NSW. With much excitement, BESydney walked away with both awards and eagerly anticipates competing for the overall national titles in both categories on 24 April also, in Sydney.
Lyn Lewis-Smith, Chief Executive Officer of BESydney comments, “The MEA Awards are a fantastic opportunity to celebrate the great achievements, innovative thinking and strong results of our industry. It was an honour to have the team’s hard work celebrated and Sinead’s outstanding achievements to be acknowledged by peers.
“The BESydney team prides itself on promoting Sydney as leading business events destination and Australia’s true global city through solid long-term strategies that deliver results. This drive for excellence and close collaboration with stakeholders are key to ensuring Sydney remains Australia’s number one business events destination – especially in an increasingly competitive international market.”
“In 2004, we were the first Australian bureau to establish in-market presence in Asia. Sinead has been with us, based in Hong Kong, since this time. Under her guidance, our success in this market has grown impressively. Last financial year alone, Sinead and her team secured 22 incentive events worth an estimated $48.8 million to the New South Wales economy. This award is extremely well-deserved and we wish Sinead every success in the national awards.”
These awards for industry excellence follow the announcement earlier this month that BESydney has secured an extremely strong pipeline of future business, with 59 business events to take place between 1 March and the end of 2012, worth an estimated $211 million to the NSW economy and generating 217,150 delegate days.