The National Convention Centre (NCC) has capped off one of its busiest years yet with a major award win at the 2011 Canberra and Capital Region Tourism Awards, held last night at the National Gallery of Australia.
The NCC has been named Canberra’s best Meetings and Business Tourism organisation for the second consecutive year, in recognition of its efforts to maximise the local tourism experience for meetings and business travellers to the ACT.
Accepting the award on behalf of the team, NCC manager Cindy Young said the past year had been particularly successful for the venue, in terms of securing and delivering major events for the region.
“During the 2010/11 financial year, the NCC hosted 375 events and welcomed more than 270,000 people through its doors, contributing almost $200 million to the local economy – not bad for a city of 380,000 people!” Cindy Young said.
Major events at the NCC in the past 12 months included the Dalai Lama’s public conversation attended by 2500 people; Australia‘s largest-ever Zumba class of more than 1000 participants, which raised $25,000 for the Queensland Premier’s Flood Relief Appeal; and the Canberra Handmade Markets which attracted a record number of patrons, resulting in the single largest number of people at the venue in one day: 13,000.
The NCC also launched a new online event planning portal in November 2011, featuring interactive venue maps, a My Event Planner tool for conference and event organisers, fact sheets on facilities and capabilities, a calendar of upcoming events, and a comprehensive Canberra destination guide.
“After such a busy period, it’s very rewarding to achieve recognition amongst the best of our region’s tourism and business operators, for a second year in a row, especially given the strength of our competition in Canberra,” Cindy said.
“The NCC team strives for excellence in everything we do – from securing national association and high-level Government conferences for the region and delivering unforgettable events for meetings and business travellers in their thousands, to supporting the local community through our extensive responsible and sustainable business initiatives.”
Cindy said the NCC was preparing for another busy year in 2012, with the return of major annual events including the Australian Open Squash championships, defence and security events Security in Government and MilCIS, and ABARE’s Agricultural Outlook conference.
“Our continued success in attracting significant business events and meetings to Canberra pays testament to our growing status as a key player in the business tourism market.”
The NCC will go on to represent the ACT and region as a finalist in the Meetings and Business Tourism category at the national Australian Tourism Awards, to be held in Cairns in March 2012.
Managed by IHG (InterContinental Hotels Group), the NCC is the largest purpose-built meetings and events facility in Canberra. Originally opened in 1989 and receiving a multi-million dollar refurbishment in 2007, the venue offers 13 major spaces including the 2500-seat Royal Theatre, exhibition hall, ballroom, theatrettes, and workshop rooms across a compact yet flexible and easy-to-navigate floor plan.