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Australian titles


Festival and Special Event Management 3rd Edition

Ian McDonnell, Johnny Allen, William O’Toole

Hardcover - November 2004
ISBN 047080470X

Price: $86.95

Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centres, states and countries. Festivals and special events bring people together to celebrate, to remember, to support and to identify as a community or nation.

Festival and Special Event Management 3rd edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in the first edition. The new edition introduces new developments, professional ‘tools’ and regional impacts of festivals and special events.

The role of information technology and economic analysis, regional development and the role of volunteers in festival and special events are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference.


Special Interest Tourism
Special Interest Tourism

Norman Douglas, Director, Pacific Profiles
Ngaire Douglas, Southern Cross University
Ros Derrett
, Southern Cross University

P/back - March 2001
ISBN 0471421715

Price: $93.95

Special interest tourism is one of the fastest growing segments within the tourism industry. A more mature travelling public is increasingly seeking experiences which satisfy a whole spectrum of interests. Accordingly, there is a need for new tourism products, services and experiences that cater to these markets. Special interest tourism incorporates various sectors such as regional, urban, community, environmental, cruise, heritage, cultural, sex and educational tourism, all of which are discussed in this new text.

Special interest tourism products operate within a broad industry framework affecting the social, political, environmental and economic context of the tourism region and tourist market. The authors discuss special interest tourism strategies, policies and initiatives introduced in Australia and internationally. The text combines theory and industry applications to illustrate the diversity of tourism product and development as it relates to special interest tourism.


Business and Management of Conventions
Business and Management of Conventions

Vivienne McCabe, Barry Poole, Paul Weeks and Neil Leiper, all of Southern Cross University

P/back - April 2000
ISBN 0471341134

Price: $82.95

The MICE sector is one of the fastest growing and most lucrative areas of the tourism industry worldwide. Within Australia, it currently generates in excess of $3 billion annually in direct expenditure from both international and domestic markets.

Australia is continuing to gain world recognition for the excellence of its convention and exhibition facilities. The surge of international interest and confidence in the country as a convention destination has been assisted by the added exposure of the Sydney 2000 Olympic Games, and will ensure the continued growth of the industry well into the new century.

The Business and Management of Conventions is the first Australian textbook to introduce the professional environment of the MICE industry to students. It draws on current business thinking and academic research to link management principles and practice to the Australian MICE industry.


Behind the Scenes at Special Events – Flowers, Props and Design
Behind the Scenes at Special Events – Flowers, Props and Design

Lena Malouf CSEP 

Hardcover - 1999
ISBN 0471254916

Price: $123.95

This indispensable resource covers all of the essentials of designing and executing a successful theme party or special event. From presenting a menu of theme ideas to creating a colour scheme to designing and building stage sets, this book includes everything a successful party-planner needs to know.


Overseas titles

The Wiley Event Management Series – Series Editor, Dr. Joe Goldblatt, CSEP

The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods, as well as specialized areas, of event management.

ASE is a reseller for John Wiley and can generally access any titles distributed by them. To find titles not listed here please go to the US website and check out information there. You can then email us with the ISBN, Title and Author name and we can check the price and availability in Australia. Please note that Australian prices are usually at least double the US price.



Professional Event Coordination

Julia Rutherford Silvers, CSEP

Hardcover - 496 pages - Jan 2004
ISBN 0471263052

Price: $95.95

Introducing a clear path toward event excellence

A comprehensive guide to essential competencies for event coordinators

Professional Event Coordination examines the full event planning process and provides the tools and strategies to effectively procure, organize, implement, and monitor all the products, services, and service providers that will bring an event to life. After establishing each layer of the anatomy of an event, this in-depth guide covers:

  • Event design
  • Project management techniques
  • Site selection and development
  • Infrastructure services
  • Entertainment possibilities
  • Food and beverage options
  • Safety and security
  • Inviting attendees

In addition to dozens of checklists, tables, and figures, this complete guidebook is enhanced with On-Site Insights (real-world examples), Technology Tips, and Exercises in Professional Event Coordination (reinforcement exercises that help in preparation for the CSEP certification exam).

A versatile tool that is effective for all types of events–for small functions with ten guests to major festivals with 10,000 attendees–Professional Event Coordination is a valuable book for every professional who works events, including event managers, caterers, event planners, and hotel and food and beverage managers.



Event Entertainment and Production

Mark Sonder

Hardcover - 456 pages - Mar 2004
ISBN 0471263060

Price: $82.95

The complete guide to producing entertainment for every event

Helpful strategies and tools for giving the client top-shelf thrills!

From assessing the client’s need for entertainment at an event to hiring the talent and coordinating the nuts-and-bolts production details, Event Entertainment and Production equips event planners with the tools they need to efficiently produce and manage the right entertainment for any event. Along with an insightful overview of how entertainment fits into an event, discussions cover how entertainment differs between association, corporate, and not-for-profit events. Event managers and professionals get an insider’s look at the real-life events business from interviews with entertainers and event producers, as well as mini-case studies from the author’s experiences.

Complete with "what-to-do" checklists, this hands-on resource offers helpful guidelines on how to:

  • Design, plan, and produce entertainment
  • Work within a budget
  • Limit risks associated with entertainment
  • Work with performers and such production support areas as sound, lighting, and more


Special Events (5th edition): The Roots and Wings of Celebration

JOE GOLDBLATT

AUS$88.95 | NZ$100.99

Hardback | 528 Pages | September 2007
ISBN 047173831X


From the foremost authority, the definitive guide to your career as an event leader!

Today's special events have their roots in the universal, ancient human need to celebrate with ceremony and ritual. Twenty-first-century event leaders acknowledge these roots while moving the event management profession toward the new possibilities presented by our globalizing world. Special Events: The Roots and Wings of Celebration, Fifth Edition provides experienced as well as aspiring event leaders with a comprehensive guide to understanding, planning, funding, promoting, and producing special events. Filled with helpful resources and illustrative examples, this Fifth Edition covers such areas as marketing, sponsorship, human resource management, financial administration, risk management, safety and security, global event leadership models, media use, legal and ethical considerations, technology, career development, and more.



The Dictionary of Event Management, 2nd Edition

Joe Jeff Goldblatt CSEP and Carol McKibben CSEP USA –

P/back - 2001
ISBN 047139453X

Price: $54.95

The Dictionary of Event Management defines and clarifies terms for professionals and anyone interested in all components of modern event management. With this invaluable resource, the reader will gain added confidence in his or her vocabulary.



Corporate Event Project Management

William O'Toole, Phyllis Mikolaitis

Hardcover - 304 pages - May 2002
ISBN: 0471402400

Price: $82.95

The first guide to apply project management to corporate events

Corporate Event Project Management merges event and project management to create a new system of tools and techniques that enables corporate event managers to research, design, plan, coordinate, and evaluate any corporate event in order to produce a higher rate of return. It covers key topics such as choosing a venue or site, costing and procurement practices, evaluating risk management and reducing it with contract management, and maximizing exposure through the World Wide Web.



Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Leonard H. Hoyle

Hardcover - 256 pages - May 2002
ISBN: 047140179X

Price: $88.95

The effective marketing of an event involves a range of components, from sales and advertising to public relations and community involvement. This book--part of the Wiley Event Management Series—is the first to cover all aspects of marketing conferences, expositions, corporate meetings, festivals, fairs, and other events.



Event Sponsorship

Bruce E. Skinner, Vladimir Rukavina

Hardcover - 320 pages - October 2002
ISBN: 0471126012

Price: $82.95

The authoritative guide to creating and closing deals with irresistible ROIs

Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today’s market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal.



Event Risk Management and Safety

Peter E. Tarlow

Hardcover - 2880pages - August 2002
ISBN: 0471401684

Price: $82.95

With any event comes risk–from rowdy guests at a festival or convention to a life-threatening riot at a sports event. Event Risk Management and Safety provides a comprehensive resource for managing event risk and limiting liability for modest and grand events. Presenting theory and practical applications, this book covers topics such as measuring risk, alcoholism and drugs, crowd control, fire safety and emergency medical services, food and water safety, outdoor events, and much more.



Art of the Event: Complete Guide to Designing and Decorating Special Events

James C. Monroe, Robert A. Kates

AUS$82.95

Hardback | 448 Pages | October 2005
ISBN 0471426865


Get the essential guide to making your events extraordinary!

Event planners need professional-caliber information that explains how to decorate a venue for a special event - from assessing the client's decor needs and objectives to staying within a budget. Art of the Event serves as the ultimate guide to designing and decorating events and celebrations, from eight to 8,000 guests.

Written by James C. Monroe, a Certified Meeting Professional (CMP) and Certified Special Events Professional (CSEP) with decades of experience in special event design and decoration, Art of the Event is divided into three comprehensive parts to help readers redefine the modern profession of event design:



The Guide to Successful Destination Management

Pat Schaumann, CMP, CSEP, DMC

AUS$82.95 | NZ$92.99

Hardback | 288 Pages | March 2004
ISBN 0471226254


Get the most comprehensive guide to destination management!

From tours to transportation, from entertainment to local rules of etiquette, the destination management company (DMC) is the premier resource that utilizes the right venue, location, speaker, and vendor to ensure a highly professional and successful program. Choosing the right DMC can make - or break - an event. Written by an experienced destination manager and endorsed by the leading association of destination managers, The Guide to Successful Destination Management provides a one-stop resource for hotel and resort destination managers and meeting/event planners who want to find the best DMC for their customers.

Throughout the pages of this book, event professionals learn how to identify, select, work with, and evaluate the DMCs that will most benefit their guests and their organization. From planning a simple meeting for a board of directors to a major citywide event, The Guide to Successful Destination Management clearly covers all the critical resources and outlines the necessary steps to ensure successful decisions every time.



The Sports Event Management and Marketing Playbook

Frank Supovitz, Joe Goldblatt

AUS$88.95

Hardback | 496 Pages | September 2004
ISBN 0471460079


The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level - from the community to the global stage.

Along with practical checklists, tables, figures, and forms, The Sports Event Management and Marketing Playbook features:

  • 'Sideline Stories' presenting real-life examples of the development, management, and execution of sports events
  • 'Coach's Clipboard' featuring questions and thought-provoking intellectual exercises that enable readers to apply the lessons of every chapter to hypothetical situations

Event Planning Ethics and Etiquette: A Principled Approach to the Business of Special Event Management

Judy Allen

Hardcover - 320 pages - July 2003
ISBN: 0470832606

Price: $53.95

The world of event planning can be alluring and dangerous at once-exotic locales, wining and dining, and people travelling without their spouses. In such situations the line between business and pleasure blurs and the nature of relationships gets cloudy. With a thoughtless act or a less-than-tactful word, long-lasting business relationships can be ruined forever.



The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events

Judy Allen

Hardcover - 320 pages - September 2002
ISBN: 047083188X

Price $53.95

Whereas Event Planning is about how to launch a special event successfully (timing, location, menu planning, transportation, décor, etc.), The Business of Event Planning covers all the behind-the-scenes considerations that any event planner needs to take into account before actually planning the event itself. Event Planning helps readers plan a successful event; The Business of Event Planning helps readers to be successful in their own special events business, as well as with the events they plan.

Judy Allen (Toronto, Ontario) is president of Judy Allen Productions, a full-service event planning production company that designs, produces, and orchestrates special events worldwide. She is a speaker at industry conferences and a contributor to such publications as Meeting and Incentive Travel magazine and Toronto Special Events.



Event Planning – The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions and other Special Events

Judy Allen

Hardcover - 2000
ISBN 0471644129

Price: $53.95

A detailed blueprint for planning and executing special events with flair - and without unexpected surprises and expenses. Special events such as fundraising galas, conferences, and product launches are complicated, fraught with thousands of details, and have to come off without a hitch. This book gives readers practical advice on every aspect of organizing and managing special events, such as how to choose the best venue; preparing and managing the budget; scheduling; coordinating food and beverages; selecting decor, themes, and entertainment; media; and staffing.Includes many forms, checklists, and tips for planning and managing events. Features examples of events where things went right - and wrong.

Provides techniques to maximize savings and avoid surprises.



Meeting & Event Planning for Dummies

Susan Friedmann

Paperback - 380 pages - July 2003
ISBN: 0764538594

Price: $29.95

Meeting & Event Planning For Dummies is a practical step-by-step guide to the strategies and techniques event-planning professionals use to bring people together. This comprehensive resource covers all the angles – from the little details to the big picture – to make sure your business meetings and special events come off without a hitch!



Planning Special Events

James Armstrong

Paperback - 2001
ISBN 0787952486

Price: $44.95

Successful special events do more than raise money. They build an organization's support base, strengthen relationships, and increase visibility. In Creating Successful Special Events, Jim Armstrong presents special events as mini-resource development programs and as a key part of the fund development cycle. The workbook will take readers step-by-step, issue-by-issue through the process of planning, running and evaluating a special event that not only brings in money for the organization, but fulfils a vital role in an organization's development program-while giving staff and donors alike the opportunity to have a good time.

Creating Successful Special Events will include a day-by-day event planning timeline, tips for choosing the right kind of special event, checklists, sample forms, letter templates and how-to worksheets. Readers will come away with a formula for developing fun, cost-effective, and successful special events. The workbook will sell individually and as part of the series package, and is the first to approach planning a special event as an integral part of the development process.



Dollars and Events

Joe Jeff Goldblatt CSEP

Hardcover - 1999
ISBN 0471249572

Price: $95.95

Special events management is a multifaceted subject, demanding expertise in a range of areas--from event planning and management, consulting, and production, to lighting, sound, entertainment, decor, and catering. This book is the first complete, integrated guide on how to start, develop, and manage a profitable special events-related business.



Expositions and Trade Shows

Deborah Robbe

Hardcover - 1999
ISBN 0471153907

Price: $102.95

Trade shows and commercial exhibits are a key marketing and advertising vehicle for a company--an effective means of providing demonstrations and information on products and services in a business-to-business environment, as well as a potent source of revenue. This book is the first authoritative guide to the workings of trade shows and commercial exhibits. It identifies the key players in the exposition industry and their responsibilities, explains the role that trade shows play in an exhibitor's marketing strategy, and provides information from a managerial perspective.



Club Manager’s Guide to Private Parties and Club Functions

Joe Perdue

Hardcover - 1998
ISBN 0471029785

Price: $102.95

Focusing exclusively on the practices, terminology, and business demands unique to club catering, this book covers all crucial management aspects of private parties and other club functions. It provides clear, step-by-step guidelines on room selection and set-up, meals and beverages, staffing, member relations, financial reports, everything the busy professional needs to keep a catering business running smoothly.



Meetings, Conventions, and Expositions

Rhonda Montgomery

Hardcover - 1994
ISBN 0471284394

Price: $109.95

A textbook that introduces students to the meeting and convention industry. It provides a broad overview of the industry and an awareness of the growth and coinciding changes that the industry has experienced; provides a basic framework for planning a meeting, convention, or exposition; and provides the skills necessary for interacting with the various participants in the industry.


Complete Guide to Special Event Management
Complete Guide to Special Event Management

Dwight Catherwood and Richard Van Kirk

Hardcover - 1992
ISBN 0471549088

Price: $61.95

Here are business insights, financial advice and successful strategies from Ernst & Young, consultants to the 1984 Olympics, the Emmy Awards and the PGA Tour. The book presents a compilation of interviews and information from the most successful promoters of special events.



Guide to Successful Meeting Planning

Suzanne Stewart Weissinger

Hardcover -1991
ISBN 0471545236

Price: $109.95

Provides detailed coverage of the meeting and convention industry and careers available in it, types of meetings, how to plan programs, selecting sites, preparation of meeting materials, the management of reservations and registration, food and beverage, transportation and more. Every chapter includes learning objectives, questions and student activities. Along with charts and graphs, it offers numerous checklists to help organize and plan successful meetings.


Order direct from the publisher

Regional Event Management Handbook
Regional Event Management Handbook

Edited by Rob Harris and Johnny Allen

November 2001

Published by Australian Centre for Event Management

Price: $45

Order this title direct from ACEM

The Regional Event Management Handbook was assisted by the Australian Commonwealth Department of Industry, Science and Resources via their Regional Tourism Grants Scheme. This publication is designed to provide those involved in the conduct of public events (e.g. Festivals) with an understanding of key aspects of event management including: event planning; human resource management and events; event creation; event operations; risk management; staging; performer selection and management; site selection and design; marketing; sponsorship; and the law of events.

The handbook deals with each of these areas in a practical fashion, and contains a number of activities designed to refine and develop skills and knowledge regarding aspects of event management. Additionally, this publication includes a number of references, many web based, from which readers can obtain further information concerning the topic areas that are addressed.


Ordering from Australia
All prices are in Australian Dollars and include Costello's Commission (GST)

Fill in the order form and fax to ASE for dispatch anywhere in Australia

New Zealand orders – please email bookshop@specialevents.com.au for pricing and delivery details