Tourism Accommodation Australia (TAA) has paid tribute to Tourism Australia Managing Director, Andrew McEvoy, following his announcement that he would be resigning from the organisation at the end of the year.
TAA Managing Director, Rodger Powell, said that Mr McEvoy had achieved a number of significant goals and reforms for the tourism industry during his tenure, and it was important that Tourism Australia continued to build on these achievements.
“In terms of hotel development, the only way that this can be sustainable is if demand is significantly increased, and under Andrew’s direction, Tourism Australia concentrated heavily on opening up new markets, attracting new airlines, stimulating tourism investment, encouraging an events based tourism culture, and embraced new innovative, digital communication channels which have had demonstrative benefits for the industry,” said Mr Powell.
“He was particularly collaborative in his approach, showed a great ability to understand sectors such as the hotel industry and the industry has responded with record levels of investment in TA promotional activities”
“Australia’s tourism profile has changed dramatically in the four years that Andrew has been at the helm, and it must be remembered that for much of his tenure, Australia has had to cope with a very high Australian dollar, intense international competition and a persistently depressed world economy. Throughout this period, Australia has been able to build up inbound tourism from the rapidly emerging Asian economies, while also consolidating its presence in traditional markets.
“He has really driven a major cultural change in the way Australia pursues its tourism objectives, and with Chairman Geoff Dixon, this has led to major growth in air links with the rest of the world, and that is crucial for the longer-term development of the inbound industry.
“While we are sad that Andrew will leave the organisation, his successor will have the benefit of his hard work and foresight. Tourism is in excellent hands as a result of his dedication to the role.”