The Canberra Convention Bureau has achieved its 2012-13 target of generating $41.6 million in confirmed business, delivering 66,400 nights of accommodation room occupancy to the Canberra economy.
This represents an increase of 5 per cent in overnight stays generated by the Bureau over the previous year. The business events sector continues to perform well in the ACT, and this result gives us a solid base to build upon in future years.
The Bureau’s success is supported by Tourism Research Australia’s (TRA) visitor night research, which shows that business tourism overnight stays represented 36 per cent of all stays for the year ending March 2013, representing 2.2 million room nights. This is a growth of 70 per cent since 2008, when business tourism accounted for 24 per cent of all overnight stays, or 1.3 million room nights.
“It is likely that the growth in business tourism room nights reported by TRA from March 2008 to March 2013 is significantly contributed to by the business events sector,” said Robyn Hendry, Chief Executive of the Canberra Convention Bureau, “as the Bureau has also seen similar growth in room nights directly attracted by the Bureau increase by 36 per cent since 2008 from 48,700 to 66,400 nights.”
Supporting the Bureau is our THINK CANBERRA strategy, which brings together Canberra’s great minds from 17 of the most influential educational, research and cultural institutions to support Canberra bids to host national and international events in the city. Combined with Canberra’s infrastructure and unique attractions, it provides a compelling business case for choosing Canberra as a conference destination.
“The direct economic benefit of the Bureau’s hard work is substantial” said Minister Barr. “However, we should not underestimate the impact business events have on the social, academic and educational fabric our city and our citizens, and on industry development.”
“While room nights are seen as one constant measure of the economic value of business tourism and business events, one cannot overlook the intrinsic value of face-to-face meetings including collaboration, education and networking, which all benefit a host destination,” said Ms Hendry.
“Our continued growth is a team effort and would not be possible without the ongoing financial support of the ACT Government, a dedicated and capable team at the Bureau as well as the continued support of Bureau members and the wider business community,” Ms Hendry said. “We feel confident we are on track to achieve another 4 per cent growth in this financial year, which represents 69,000 room nights.”
Recent events secured by the Bureau in 2012-2013 include:
|The 11th National Conference of the Children’s Book Council of Australia 2014||450 people|
|2013 ALIA National Library and Information Technicians Symposium||300 people|
|1st International Conference of Integration and Implementation Sciences 2013||1,000 people|
|Australian Lawyers Alliance National Conference 2013||275 people|
|Global Change, Energy Sustainability & Nat’l Security, Opportunities and Innovations||120 people|
|51st Australian Marine Sciences Conference 2014||350 people|