A committee tasked with shaping Brisbane’s economic development strategy for the next seven years has recommended business events form a key part of the city’s plan for growth.
The Brisbane 2022 New World City Action Plan launched last week recommends the city win more conferences by consistently hosting 40 international conferences per year and striving towards an average of 50,000 delegate days per month by 2022.
The aim would be for the city to consistently earn a top 50 International Congress and Convention Association (ICCA) ranking city in the world.
The Brisbane 2022 New World City Action Plan, prepared by the Lord Mayor’s Economic Development Steering Committee, is the result of consultation with more than 1000 people including executives, entrepreneurs, students, government agencies, analysts, academics and leaders from the private, public and not-for-profit sectors.
Lord Mayor Graham Quirk said business events already formed a major part of the city’s economic landscape with 37 international conferences staged last year and the city achieving a city ICCA ranking of 67 world-wide.
“Brisbane’s world city ICCA ranking has averaged 76 with 32 conferences annually over the last five years and we really want the city to strive to attract more business event delegates which will mean increased support for our hotels, services and venues.”
Cr Quirk said he would consider the full implications of the 2022 New World City Action Plan before announcing which key recommended actions would be adopted.
“My aim is to ensure Brisbane’s influence as a serious player in the Asia Pacific region continues to grow and we are recognised globally as a new world city full of opportunity,” he said.
Brisbane Marketing’s Convention Bureau General Manager, Conventions and Business Events, Rob Nelson said the report identified accommodation and the visitor economy as a significant growth sector for the city with business events playing a key role.
“In fact, business events are considered a high-yield sector with delegates spending on average five times more than an average international visitor and 46 per cent of them enjoy pre and post-event tourism opportunities,” Mr Nelson said.
“The Convention Bureau strongly supports the recommendations made in the Brisbane 2022 New World City Action Plan and we look forward to hearing the outcomes of the Lord Mayor’s deliberations.”