Two months into the new financial year Sydney’s convention bureau, Business Events Sydney (BESydney), has secured 34 events estimated to be approximately worth $69 million to the New South Wales (NSW) economy.
BESydney is positioned well to deliver 2011/12 results above and beyond the impressive $186.5 million estimated economic impact of business events the company secured in 2010/11.
“Aligning our bid focus to the NSW Government’s priority growth sectors and increasing our efforts within the Asian market have seen Sydney enjoy a very strong start to the financial year. Our strategies are definitely paying off,” comments Lyn Lewis-Smith, Acting Chief Executive Officer of Business Events Sydney.
“The events we secure, while delivering economic benefits to NSW, also create opportunities for knowledge sharing and networking, and trade and investment. Growing industries and businesses requires collaboration both domestically and internationally. Business events bring like-minded professionals, often at the pinnacle of their field, to our doorstep and help to raise awareness of Australia’s intellectual capital.
“Beyond the tally of tourism receipts, business events deliver far-reaching legacies across sectors that will help to grow NSW’s future prosperity.”
BESydney’s Head of Bidding, Virginia Loyola adds, “The team is working towards a record year. These early results are really inspiring. Hard work, coupled with a strong, clear vision, has resulted in good wins to date and there are more to come. Whether it’s securing international conferences, national conventions and symposiums, or incentive travel from the Asian market, Sydney is competing strongly as a global city and a leading business events destination.”
Some events secured by BESydney since July 2011 include:
- Meeting of the International Society for Sexually Transmitted Diseases Research (ISSTDR) combined with the General Assembly and Congress of the International Union Against Sexually Transmitted Infections (IUSTI)
- Health Informatics Society of Australia National Conference (HIC)
- Joint COMADEM Congress and Exhibition and Conference on Asset and Maintenance Management
- By the end of 2011, a number of high profile events secured by BESydney in past years will also take place in the city:
- The Pacific Rim Conference on Laser and Electro-Optics (CLEO/PACIFIC RIM) – Taking place over five days from 29 August 2011 with 1000 delegates. Economic impact estimated at $3.98 million.
- vForum 2011 – Taking place over two days from 19 October with 4000 delegates. Economic impact estimated at $5.1 million.
- Congress of the Asian Pacific Division of the International Society of Hematology – ISHAPD – Taking place over four days from 30 October with 1500 delegates. Economic impact estimated at $4.6 million.
- 22nd International Symposium on ALS/Motor Neurone Disease – Taking place from 29 November over five days with 700 delegates. Economic impact estimated at $3.28 million.