Exhibitions and their place in the marketing mix will be explored at the Circulation Audit Board’s (CAB) upcoming Accountability in Ad Spend conference, with a session on how to take advantage of exhibitions and measuring the impact of exhibiting, being presented by Matt Pearce, MD of Diversified Communications Asia and President of the Exhibitions and Events Association of Australasia (EEAA).
Pearce, who looks after over 30 exhibition events annually, will share his learnings on the impact exhibitions can make for companies who participate in them, and what he sees as the growth sectors in the exhibitions space.
“Exhibitions are unique in the marketing mix in that they offer businesses an opportunity to give existing and potential customers a hands-on experience of their products and services. No other medium provides this kind of valuable interaction, and the return on investment for exhibitors can be huge,” Pearce said.
The session on exhibitions and their value follows the CAB’s recent appointment of Margaret Crichton to the role of Business Development Manager – Exhibitions. Crichton is overseeing the new Exhibition Audit Review (EAR) committee, tasked with developing an updated best-practice audit and reporting standard for the exhibitions sector.
Accountability in Ad Spend Conference
Session: Exhibitions in a world of accountability
Speaker: Matt Pearce, MD Diversified Commutations Asia and President EEAA
Date: 9.45am, Thursday 21 July, 2011
For more information and to book your place at the Accountability in Ad Spend conference visit website