The Circulations Audit Board (CAB) has made a major move to further develop its buoyant exhibition auditing category, announcing the appointment of former Exhibition & Event Association of Australasia (EEAA) General Manager Margaret Crichton to the new role of Business Development Manager – Exhibitions.
Crichton’s first project will be to consult with industry stakeholders to overhaul the CAB’s exhibition audit rules and bring them in line with current market needs.
A prominent figure in Australia’s exhibition industry, Crichton served as EEAA General Manager for more than two years from March 2009.
Crichton said she was looking forward to the challenge of working in a business development role whilst maintaining her connection with the exhibition industry and proactively creating new business relationships in the industry.
“I’m excited to be able to continue working with exhibition industry organisers. Exhibition auditing was an important issue during my time at EEAA and this new role provides the opportunity to affect real change in this area whilst utilising the knowledge and experience I gained at the EEAA,” she said.
Crichton has a wide-ranging background in marketing, business administration and general management, having worked for a number of large corporations, as well as smaller family-owned businesses.
Prior to her role at the EEAA, she was the Customer Care Manager at Reed Publishing’s online division – Catch.
CAB CEO Paul Dovas said Ms Crichton would be a vital asset as the CAB moved to increase its focus on exhibition auditing.
“The exhibitions area represents a dynamic opportunity for credible, impartial auditing where we aim to be at the forefront,” he said.
“Margaret’s extensive experience and industry insights will be important as we work with the industry to help develop our rule-set to more accurately reflect the current exhibitions landscape and take into consideration where the industry is headed.”
The CAB is a not-for-profit industry organisation that provides advertisers, marketers and media buyers with verified distribution data across a range of media formats. Further information: www.auditbureau.org.au