The Canberra Convention Bureau has hailed the introduction of Canberra’s new brand as a welcome opportunity to promote Canberra’s identity.
The new city brand was revealed this morning, which will promote the story of Canberra into its second century. The brand promotes the range of brilliant possibilities, values and attributes associated with Canberra.
Canberra Convention Bureau CEO Robyn Hendry applauded one of the main aims of the project.
“The long term project is aiming to shift perceptions of Canberra and encourage more people to engage with the city as a place to live, work, learn, visit and invest,” Hendry said.
“It is important to remember that this brand is more than just a logo. It is the stories behind the brand which include the cities assets and characteristics that give value and meaning to the brand.
“Having a city brand will give us a wonderful opportunity to speak collectively about a place we are all so proud off. As people and organisations begin to engage with this brand we will be able to demonstrate our credentials as a vibrant and innovative city
“The brands strong focus on knowledge and culture directly speaks to the reason organisations choose Canberra for their meetings and conferences. The better we are able to tell this story and demonstrate the strength of this city the more likely organisation will be to choose Canberra as their conference destination.
“We were pleased to be involved in the first phases of this project and while this is just the beginning of the journey the Bureau is delighted to have the chance to help spread the word about Canberra’s new way of thinking.”