Who Gives A Crap? Simon Griffiths does.

Simon Griffiths will be a keynote speaker at the upcoming PCOA conference in December. Simon’s presentation is sponsored by ICMI Speakers who sent along a little Q&A with Simon.

Can you tell us a little about yourself?

I’m the Co-founder and CEO of Who Gives A Crap.  We sell good looking, forest-friendly toilet paper, paper towels and tissues in 36 countries and donate 50% of our profits to help build toilets for those in need. As much as I love toilet paper, the reason I started this business is the impact we’re having on the world—since starting in 2013, we’ve donated almost $2 million!

Why did you accept to speak at PCOA18?

I’m really passionate about embracing (and creating!) change, so this year’s conference theme is compelling.

Simon Griffiths

How will your presentation resonate with the PCOA18 conference theme, Embracing Change’ – How Agile Are You?’

Everyday I encourage my team to embrace change by testing out new ideas and learning from what works and what doesn’t work.  I’m looking forward to sharing some of the things I’ve learned from this approach, alongside some other lessons I’ve learned from running a Purpose-led business.

What are the three key messages delegates will take away from your presentation?

  1. Doing good is good business: consumers want to give back and are on the lookout for value-aligned brands that let them create more impact with every dollar they spend2. Doing good isn’t always easy: doing good is good business, but purpose-led businesses are held to a higher level of scrutiny than regular for-profit businesses.  So it’s important that you show customers that your company is true to its word. When you do this well, it helps to build an abnormally high level of brand trust… resulting in customers going above and beyond for the brands that they love!3. Everything is marketing: in the new world of hyper-connectivity where customers can share brand moments at the swipe of a finger, everything that a company creates can (and must!) be thought of as a marketing opportunity.

What advice can you give to those entering the ever-changing events industry?

Learn by selling: keep trying new things, then listen intently to your customer to find out what worked and what didn’t work so well. If you use this information to adjust your approach in the future, it will make you more successful with every sale. Never be afraid to get things wrong – it’s how we learn!

ICC Sydney goes Gold for Sustainability

International Convention Centre Sydney has been awarded LEED Gold, recognising its all-encompassing approach to sustainability.

The LEED (Leadership in Energy and Environmental Design) ratings system, developed by the U.S. Green Building Council (USGBC), is the foremost program for buildings that are designed, constructed, maintained and operated for improved environmental and human health performance.

NSW Minister for Finance, Services and Property, Victor Dominello, said that the A$1.5 billion venue, delivered by Darling Harbour Live, is the centrepiece of the A$3.5 billion rejuvenation of the Darling Harbour precinct, and an important part of the NSW Government’s focus on sustainability.

“ICC Sydney is recognised as a leader in sustainable building design. The integrated venue has been cleverly designed to minimise energy and water consumption, whilst still delivering world class amenities for business events and live entertainment.”

ICC Sydney Rooftop Solar Array Panels

The LEED Gold certification recognises ICC Sydney’s work in sustainability including:
• Reuse of 100,000 cubic meters of concrete from the original brownfield site
• Use of 96 per cent recycled steel in its Exhibition Halls
• Highly efficient Central Energy Plant and Building Management systems
• Australia’s largest electric car charging station for 25 vehicles
• A community funded solar array, the nation’s largest in a CBD, providing 5 per cent of the venue’s energy – enough to power 100 homes.

Peter Robertson, General Manager of Darling Harbour Live, said the accolade further strengthens the precinct’s environmental credentials, with the broader revitalisation project having recently received an outstanding 6 Star Green Star Communities rating from the Green Building Council of Australia (GBCA).

“Since its opening in December 2016, ICC Sydney has transformed Darling Harbour. We now have 30 per cent more public space and greater connectivity through the creation of pedestrian and cyclist links in the precinct.”

Geoff Donaghy, CEO of ICC Sydney, noted that the LEED Gold certification will help attract more business events to the venue.

“Today, the business events industry is more focused than ever before on ensuring we act in an environmentally sustainable and responsible way, and this is something we are seeing translate into client requirements.

“ICC Sydney has secured over 850 bookings to date and we expect this accreditation will help us increase our competitive advantage on the global stage and continue to foster the NSW visitor economy. It also backs our commitment to providing world class facilities and experiences for our guests, alongside the ultimate in quality, choice and flexibility for the world’s leaders and thinkers, to meet, collaborate and innovate.”

Microhire lights up the 2017 Vinnies CEO Sleepout

Karyn Cullen, Microhire Business Development Manager, forfeited the comforts of her warm home last night by participating in the annual Vinnies CEO Sleepout, which aimed to raise $1.4 million in Queensland to aid people in need.

As the major sponsor of the 2017 Brisbane and Gold Coast events, Microhire donated more than $50,000 worth of audio visual solutions for use at these events, ensuring organisers received essential equipment and services, which included a live web-streamed auction and Twitter feed.

Karyn Cullen getting ready for Vinnies CEO Sleepout

Mrs Cullen and over 400 other participants in Brisbane and on the Gold Coast spent the night in the cold to see a small glimpse of what homelessness looks like for the 105,000 Australians living on the street – almost 20,000 in Queensland alone.

Mrs Cullen said supporting the event through both raising funds and supplying equipment was an easy decision to make.

“The event was an eye opening experience and it showcased how businesses can come together to support the communities they operate in,” Mrs Cullen said.

“It is essential to give back. By shedding a light on this event and helping out, we hope to inspire others to provide support where they can.”

“The turn out this year was fantastic so we know Vinnies will continue to have a positive impact on the lives of those who are without a home.”

Microhire looks forward to continuing its support of the local community.