Industry Education

High numbers set to attend Meetings & Events Australia’s Victorian Careers Insights Program

High numbers set to attend Meetings & Events Australia’s Victorian Careers Insights Program

More 170 students will attend MEA’s Victorian Careers Program in Melbourne on Tuesday 21 August at the Melbourne Convention & Exhibition Centre.

Students from a range of tertiary institutions including William Angliss Institute, Swinburne University of Technology and Holmesglen Institute of TAFE will learn first-hand from experts from C2 Melbourne, Melbourne Convention & Exhibition Centre, Peter Jones Special Events, State Library of Victoria, Event Travel Management, Décor It Events and Business Events Geelong. The speakers will provide an insight into their careers and what opportunities to expect in one of the country’s most exciting and varied service industries.

MEA Career Insights 2017

Participants will be invited to extend the boundaries of what they know about the events industry, challenge their thinking of how their future in the industry may look like, and experience the “day in the life’ of an event manager to help prepare them for their career.

The events industry offers students many diverse avenues including audio visual production, event management and exhibition management – working in venues, large and small, that cater for events for business, government and the public at large.

MEA has been conducting career insights programs across Australia for more than six years as part of its strategy to grow a sustainable and skilled workforce. The Careers Insights program is part of MEA’s Career Pathway that also includes mentoring, scholarships professional development and networking to nurture and support young professionals who are looking for a career in the events industry.

There are Careers Insight events coming up in Western Australia in September and in New South Wales in October.

The Event Symposium to go fully interactive in November

The 2018 Australian Event Symposium program has been released and it’s 100% interactive.

With entries closing soon for the 2018 Australian Event Awards, organisers have announced a significant change to the approach to professional development across the events industry.

Taking place 20-21 November on the Sunshine Coast, this year’s program features a day of industry based, collaborative Workshops followed by a day of Masterclasses led by ground-breakers from beyond the events industry.

The theme, The Skill’s The Limit: Enriching Events focusses all session on tangible take-aways for attendees. The Symposium will be topped off with the 2018 events industry extravaganza: the 10th Australian Event Awards.

“This year’s celebration of our events culture will be the biggest we have seen yet,” said Event Awards and Symposium Managing Director Ian Steigrad.

“We have focussed this year on event professionals getting their hands dirty and taking away real skills – it will be fun and interactive but also an opportunity to grow as professionals and get some serious skill injection.”

Former Wallaby and journalist Peter FitzSimons will deliver an interactive Masterclass at the Australian Event Symposium | Photo supplied

In opening registrations for the event, organisers have announced one Masterclass presenter will be Peter FitzSimons – The Wallaby, the Journo and, of course, the Republican.

The Event Symposium team is working closely with Peter to develop a special interactive masterclass under the title “Creativity and Agility – Ducking and Weaving in the Events World”.

The Masterclass will lead attendees through the creative process and all the challenges and opportunities that come with the territory, from identifying creative triggers to building resilience and flexibility to meet today’s ever-changing event environment.

The session will include the opportunity to complete tasks and obtain Peter’s feedback in a relaxed atmosphere.

Former White House Events Director headlines new B2B event industry conference

Australia’s newest events industry conference, The Business of Events, will present a bevy of industry heavyweights offering middle to senior management professionals a wealth of the latest findings, updates and in-depth discussions in Sydney from 7-8 February 2019.

Laura Schwartz, White House Director of Events during the Clinton Administration, will be MC and keynote speaker at the debut two-day event. Schwartz brings a wealth of experience, having produced over 1,000 events during her time at the White House including the Presidential Inauguration, one of the most coveted events in Washington.

Ms Schwartz said, “I am excited to share the tips and ‘insider tricks’ I learned first-hand from my experiences leading the State Dinners, press conferences, NATO’s 50th anniversary, and more.

“This knowledge applies no matter the size of the event and I look forward to passing this on to others in the events industry.”

The conference will focus on the theme ‘Powering Growth’, providing attendees with invaluable opportunities to maximise their own potential and performance with tangible takeaways from international and domestic speakers.

With events playing an increasing role in the growth of the Australian economy, along with investment in critical infrastructure around Sydney such as a new airport, redevelopment of stadia, hotel and venues; the industry is on an upward trajectory. According to the Tourism and Transport Forum Australia, the business events sector is forecast to rise to $31 billion by 2020.

Gary Daly, Exhibitions & Trade Fairs’ Managing Director, believes there is no better time for a high-quality conference specifically created to provide strategic advice for senior managers.

Laura Schwartz was the Director of Events at the White House during the Clinton Administration | Conference website

“Market research identified that the events industry needed a conference to address these market opportunities and global trends. It is important to have a platform where senior professionals can learn about global developments and participate in an exchange of knowledge.

“Delegates will be able to identify new market opportunities and hear the latest findings, including the future of event technology, tourism and aviation, safety and security, sales and marketing growth and changing business models.

“Every event has its challenges and coordinating the White House’s annual event calendar was no different. Drawing on her experience, Ms Schwartz will share her years of lessons learnt, delving into how cultural sensitivities, cross-border politics and conflicting stakeholder interests impact an event’s design.

“This won’t be specific to ‘big budget events’ either; Ms Schwartz will show delegates how they can bring her learnings from the White House to their own ‘house’. We’re looking forward to Ms Schwartz’s Australian visit.”

Mr Daly concluded; “Through best-practice case studies and hearing industry leaders, attendees will leave The Business of Events knowing how to power their organisation’s growth. This inaugural conference will be unmissable for professionals, whatever their speciality in events.”

The Business of Events will be held at Sheraton on the Park, Sydney, from 7-8 February 2019.

Best in business descend on Sunshine Coast

The 29th Association of Australian Convention Bureaux Annual (AACB) Conference has kicked off on the Sunshine Coast.

 The event theme, “The next wave: Exceeding tomorrow’s expectations” has attracted over 120 attendees – a record number and a who’s who from the business events and conference sector.

AACB CEO, Andrew Hiebl, said that Australia’s strongest business events competitors will come together on the Sunshine Coast to collaborate with the aim of growing the industry. “We will be hearing from local and international speakers with the future in mind, covering topics from destination storytelling techniques to the impacts of emerging technologies.”

Visit Sunshine Coast (VSC) CEO, Simon Latchford, said the Sunshine Coast has gone from strength to strength as a popular destination for business events and incentive experiences and hosting the AACB event for the first time on the Sunshine Coast will demonstrate what the region can offer.

“With business events estimated to be worth $40.8 million to the Sunshine Coast region, showcasing what our region can offer and collaborating with the best in the business makes good sense. Hosting a prestigious industry event such as the AACB Conference attracts high profile industry speakers and experts, providing a unique opportunity for knowledge exchange.

“We welcome the recent announcement of a feasibility study into a new convention centre for the Sunshine Coast. A dedicated, multi-functional meetings and events centre would be a huge asset for the Sunshine Coast and would be a centrepiece for the new Maroochydore town centre.

“However, in the interim we have proven not to be constrained by our location and facilities to host more high yielding ‘briefcase & boardies style’ business events. As a regional destination competing against the capital cities, we can offer the same level of service and innovation, but with the added benefits of the breath-taking landscapes and accompanying activities that you don’t come across in a big city,” said Mr Latchford.

The prestigious AACB conference was secured by Business Events Sunshine Coast and is timely for the Sunshine Coast with the Queensland Government announcing last week a commitment of $700,000 to develop a business case for the Sunshine Coast Entertainment, Convention and Exhibition Centre via the Maturing the Infrastructure Pipeline Program.

Delegates enjoyed a relaxed welcome function with Sunshine Coast style hospitality last night at new venue Pier 33 in Mooloolaba.

Goombuckar Gubbi Gubbi dance troupe performs at the AACB Conference 2018 | Photo supplied

Cvent partnership produces Event Management Technology for Dummies eBook

Event tech company Cvent has announced the publication of Event Management Technology For Dummies. The guide, produced in partnership with the For Dummies® brand, outlines how organisations can successfully plan and run great events using event management technology.

“Event management technology gives event professionals and marketers the tools they need to plan, execute, and report on their events, and it’s a gamechanger because it empowers organisations to maximise the impact of their event programs, ” said Patrick Smith, Chief Marketing Officer at Cvent.

“Even though the use of event management technology is growing rapidly around the world, many organisations still rely on manual processes to market and run their events.

“We developed a clear and concise guide on how to successfully manage events of all sizes by leveraging technology at every stage of the event lifecycle. We expect that this guide will become a valuable resource that organisations can reference to deliver bigger, better, and more profitable events.”

“As the world’s leading reference brand, we always strive to help customers solve problems and get up to speed on topics that may seem difficult or intimidating; help them turn ‘I can’t’ into ‘I can,’” said Michael Friedberg, Senior Marketing Manager, Wiley.

“Offering Special Editions like Event Management Technology For Dummies from Cvent, gives us the opportunity to bring new in-demand topics to our audience and further empower our customers to reach their goals.”

Photo supplied

In conjunction with the release of Event Management Technology For Dummies, Cvent also is offering an educational webinar series that will dive more deeply into the key topics covered in the book. The series covers key topics such as creating a comprehensive events strategy, streamlining event planning processes, driving attendance, engaging attendees, and proving an event’s return on investment.

The Event Management Technology for Dummies eBook can be downloaded from Cvent’s website.

How Get Global combined Business with Education

With Get Global having wrapped up on Friday evening, the team behind the one-day exhibition are contemplating the areas of success behind the trade event’s second year.

Donna Kessler, co-founder of Get Global said, “The attendees who registered early enough and were able to catch Lola Berry at our Get Up & Go Breakfast in the ICMI Inspiration Corner, were amazed at how approachable and warm she was.  We felt very lucky to have secured Lola through our great partnership with ICMI Speakers and Entertainers. I loved hearing the feedback after her talk – we were all motivated to put down the unhealthy food and reach for a piece of fruit!”

“I was lucky to have been able to see some exceptional speakers during Get Global.  Their knowledge, passion and unrivalled experience with some of the most well-known brands in the world, helped not only to break up the day, but gave me lots of inspiration when I returned to work on Monday!”  enthused Janelle Maber, Event & Registration Co-ordinator, Isagenix

Barry Markoff, CEO, ICMI Speakers & Entertainers said, “ICMI already has a great reputation for sourcing the right speakers for events all around the world, but our partnership with Get Global has shown how speakers of such diverse backgrounds can be integrated into a trade event.  Sparking many conversations on the exhibition floor, and no doubt, back in the office this week!”

Lola Berry was followed throughout the day by Contiki Holidays veteran, Mark Carter, corporate motivator and skills trainer, Andrew Klein, Stevan Premutico, founder of restaurant booking tool, Dimmi and former Facebook ANZ CEO, Stephen Scheeler and pocket rocket, Samantha Gash, endurance athlete and social entrepreneur.

Gary Bender, co-founder of Get Global said, “One of the biggest successes of Get Global 2018 was our partnership with ICMI. They were able to add another dimension to our event and the mix of speakers really created a great deal of talkability during and after the event. The quality of speakers and their chosen topics inspired and motivated me, and certainly all who attended the sessions.”

Vanessa Grant, Account Director, 212f said, “I loved the concept of the ‘silent disco’ in the speaker corner. As it was located right on the exhibition floor, we were all given Silent Sounds headphones to listen to the speakers.  This meant we weren’t disturbed if we were not at the speaker session while trying to have business discussions and vice versa.  What a great idea! And made it even more memorable!”

White paper on using the “why” to influence event design released

American Express Meetings and Events have released a White Paper on identifying and using the “why” behind events as a key driver for event design.

The paper suggests that event organisers should be thinking about their events in much the same way as those marketing the world’s biggest brands think about their products.

“In branding exercises, marketing professionals often work to define and communicate their brand’s essence—the brand promise, the brand mantra—the “one thing” that communicates the emotional and functional attributes of the brand. These few, select words or brief statements are the “Why” of the brand, and should encapsulate not what it does, but how it will make its consumers feel.”

Download the full white paper here.

Meetings & Events Australia launches its 2018 MEA Mentor Program

Meetings & Events Australia (MEA) is excited to announce that the 2018 MEA Mentor Program will get underway in July.  The six month program has paired mentees and mentors from each state and territory across Australia and is designed to grow leadership skills in the Australian events industry. The program, for the second year, has been supported by Tourism Australia.

MEA’s Chief Executive Officer, Robyn Johnson commented, “One of the major challenges in our industry is the difficulty in attracting, recruiting and retaining skilled professionals to work in the sector. MEA has developed this program as a key initiative to support young professionals and to address chronic skills shortages in the industry.”

Penny Lion, Executive General Manager, Events at Tourism Australia said, “The MEA Mentor Program is a great initiative that allows  young event professionals to grow leadership skills and knowledge by learning from those who have years of experience in the industry. Tourism Australia is delighted to support the program and is pleased to see that it has grown significantly in 2018 with programs in all states and territories of Australia.”

MEA 2017 Victoria Mentor and Mentee – Shelby Arestia and Yulie Jojkity

MEA is looking forward to seeing how this year’s current group of Mentees grow both professionally and personally under the influence of their Mentors.

For those wishing to join the 2019 MEA Mentor Program, MEA will be calling for enrolments for both Mentees and Mentors between October 2018 and April 2019 via the  MEA website prior to the commencement of the program on Monday the 3rd June 2019.


NSW increases funding of regional event education

The NSW Government has confirmed that it will fund a total of 18 Diploma of Event Management scholarships to help upskill and create more job opportunities for those living in rural and regional NSW.

Minister for Tourism and Major Events Adam Marshall said the scholarship program, which is part of the NSW Government’s partnership with Australia’s peak industry body for business events, Meetings & Events Australia (MEA), has received almost 80 applications since opening in February this year.

“Due to the large volume of high-quality applications, we are offering three Diploma of Event Management scholarships for each of our six Destination Networks, which is 12 more than we originally intended,” Mr Marshall said.

“It’s clear that people across rural and regional NSW are looking for extra support to expand and develop their skills in event management, and the MEA scholarship program will help them do this while delivering event growth in their local area.

“I congratulate the 18 scholarship recipients who are already making valuable contributions to their local communities and wish them every success as they kick-off their diploma studies and continue their career journeys in the events sector.”

MEA Chief Executive Officer Robyn Johnson said she was delighted with the level of interest and enthusiasm displayed by the candidates.

“We are very excited to welcome these new students to our Event Management course and believe it will provide a great opportunity for them to collaborate with fellow peers and learn more about the development and delivery of events within their Destination Network,” Ms Johnson said.

The 18 recipients were selected by a panel, which included representatives from Destination NSW, MEA and the six Destination Networks.

Photo: Destination NSW

The Australian Event Awards launches a Search for a Home

The Event Awards is now accepting bids from across the country to host the events industry for its annual Symposium and Awards extravaganza for 2019, 2020 and 2021.

The Symposium and Awards Ceremony are opportunities for venues and destinations to showcase themselves to over 20,000 events industry professionals representing a huge range of events from around Australia.

Following a successful bid in the last Search for a Home, the Sunshine Coast has hosted the event since 2016. In 2017, 67 percent of delegates travelled to Queensland from interstate, exposing the region to many key event players.

Simon Latchford, CEO of Visit Sunshine Coast, said the event had generated an economic impact in excess of $1.2 million for the regional Queensland destination.

“This is undoubtedly one of the toughest audiences to impress because they’ve seen just about everything there is to see in the events space, but you can be certain after the last three years they will leave the Sunshine Coast knowing that we can deliver world-class events.

“We have been able to demonstrate that we can offer the same level of service and innovation as a capital city, but with the added benefits of the breath-taking landscapes and accompanying activities that you don’t come across in a big city,” added Mr Latchford.

Sunshine Coast Council Tourism, Sport and Major Events Portfolio Councillor Jason O’Pray said the staging of the national awards on the Sunshine Coast reinforced the region’s reputation for hosting major events.

“Some of the brightest talent in the Australian events industry have attended the Awards on the Sunshine Coast in 2016 and 2017 and will again visit the region in 2018,” Cr O’Pray said.

“We’ve been delighted and honoured to stage the Awards on the Sunshine Coast, as it has provided a great opportunity to showcase both our region and our capability to host major events.”

Managing Director of the Australian Event Awards Ian Steigrad praised the Sunshine Coast for their contribution as the Destination Partner for 2016-2018.

“The team at the Sunshine Coast have consistently gone above and beyond to help us make the Awards and Symposium a success. It has been an exciting first two years taking the event to a regional location, and I’m looking forward to celebrating the Awards 10th anniversary on the Sunshine Coast this year.”

“In terms of a home for the event in 2019-2021, we are open to going anywhere in Australia. The decision will come down to which bid presents the best opportunity for the Event Awards and Symposium to grow and to celebrate Aussie events in style.”

“Traditionally collaborative bids have fared best, so I really encourage organisations to consider partnerships with each other and their destination.”

More information about the Search for a Home and bid documents can be accessed here.

The Sunshine Coast is the current host of the Australian Event Awards and Symposium | Photo: Visit Sunshine Coast