Victoria’s tourism industry encourages the community to get out and about in its own backyard during Victoria Tourism Week, September 6 – 11, as the industry celebrates the great contribution it makes to the State.
Victoria Tourism Week, a joint initiative between industry organisations Victoria Tourism Industry Council (VTIC) and Destination Melbourne, will feature events throughout the State for tourism operators, industry employees and the public, including forums, workshops, information exchanges and open days at Visitor Information Centres.
Minister for Tourism and Major Events, Tim Holding, said the Victorian tourism industry works so proactively to promote the many outstanding tourism experiences on offer for visitors to our State.
“Tourism and major events create local jobs in Melbourne and importantly keep our regional economies strong,” Mr Holding said.
“I would encourage all Victorians to get involved in the range of events planned for Victoria Tourism Week and discover why so many Australian and international tourists love visiting our State.”
VTIC Chairman Jeremy Johnson said there are over 60 activities taking place over the week and all are designed to showcase the contribution Victoria’s tourism industry makes to the community.
“Unlike many destinations in Australia and beyond, tourism in Victoria is about the whole experience, not just seeing the sights but immersing the visitor in the life of Victoria; this makes tourism part of the daily experience for many Victorians and Tourism Week is designed to celebrate this,” said Mr Johnson.
“VTIC and its affiliated organisations represent the thousands of businesses that make up Victoria’s dynamic tourism sector, with linkages to transport, accommodation, retail, events, hospitality and many other businesses. Therefore, VTIC is uniquely placed to highlight just how much tourism is part of Victoria and its value to our communities.”
VECCI CEO Wayne Kayler-Thomson said tourism is vital to Victoria’s economy and community.
“The industry employs approximately 7.1 percent of employees in our State, that’s 184,800 Victorians throughout Melbourne and in all regions and contributes $15.8 billion to Victoria’s economy,” said Mr Kayler-Thomson.
“But more than that, tourism and events are the lifeblood of our State’s vibrancy, image and future. We compete successfully with the world in quality infrastructure, attractions, accommodation and services.
“Tourism and major events have helped attract more international direct flights to Victoria and these increased numbers of international and interstate visitors, together with our world class events program, have helped cushion the effect of the global financial crisis on Victoria’s economy.
“International visitors’ expenditure increased by 4.3 per cent in the year to March, higher than the national average, and Melbourne Airport’s total passenger visitors were up by 13.4 per cent since last July, mostly due to more visitors from Asia,” said Mr Kayler-Thomson.
Victoria Tourism Week includes several profile events such as the Tourism Industry Amazing Race and a Forum on Sports Tourism with guest speakers Andrew Demetriou from the AFL, Dale Monteith from the VRC and Bicycle Victoria’s Garry Brennan. The week will also feature a celebration of the 40th anniversary of Sovereign Hill when it brings some of its most popular attractions to Federation Square for the public to enjoy.
Regional Victoria will be actively involved in Victoria Tourism Week as well, with more than 20 Visitor Information Centres around the State holding open days showcasing their local tourism industry, as well as many other regional activities.
For information on all activities being held during Victoria Tourism Week please visit www.victoriatourismweek.com.au.