Exhibitions and Trade Fairs (ETF) has recently extended its team; Ceri Henderson is the new Exhibitions Sales Executive, responsible for Australia’s three major event tradeshows: Melbourne’s Event Showcase: RSVP 2011, Sydney’s Event Showcase: RSVP 2011 and the Australian Business Events Expo.
Having seen a growth in the shows over the past years, ETF identified the need for dedicated exhibition sales professionals and have taken on Ceri to complete their team.
A natural communicator, Ceri enjoys working closely with new and existing clients to help promote and develop their brands. Together with her team, Ceri is committed to facilitating the growth of the tradeshows by strengthening relationships with exhibitors and the industry.
Ceri brings with her a successful history in sales and over eight years events industry experience. After graduating from university, she joined UK based retail group Matalan to manage regional and national conferences with over 13,000 delegates. Her dedication to the job was recognised when a staff magazine she initiated was nominated ‘best new internal magazine’ for the South East Business Awards.
In 2004 she moved to Airplay, a creative communications agency, where she executed a number of conferences and exhibitions for renowned clients such as Britannia, Adams, George, Money Shop and Mears.
Ceri then ventured to Australia to broaden her horizon and lend her professional skills and knowledge to ETF.
In her spare time, Ceri loves keeping herself fit and healthy as a personal trainer. She was crowned 3rd in 2010 IFBB Nationals for the fitness model category.