The City of Sydney is organising an even more spectacular Christmas celebration this year with a bigger budget, event program and more support for retailers – to be led by a new Christmas creative consultant.
The plans – part of the City’s push to establish Sydney as a global Christmas destination – involve boosting existing celebrations and extending partnerships with retailers, businesses, and cultural and community organisations across the city.
Last year’s Christmas celebrations were Sydney’s biggest and best ever, seeing the city transformed with beautiful trees, sparkling lights, colourful banners and a new focus on supporting late-night trading.
The new plans will build on the City’s annual program of events and decorations to take Christmas in Sydney to the next level, on par with other global cities known for their festive celebrations, like London and New York.
The new creative consultant for Christmas will ensure Sydney’s celebrations include an innovative program of events, decorations, installations and retail promotions which will bring together our community and attract international attention.
The City has also agreed to commit up to $250,000 of new funding to match contributions from businesses, cultural organisations and the NSW Government – offering these agencies the chance to work together to enhance Sydney’s reputation as a world-class events city.
This new approach will give local residents the opportunity to experience Christmas in Sydney like never before, as well as boosting the city’s economy by encouraging tourism, helping to sustain businesses during slower periods and guaranteeing employment for many in the retail sector.
The creative consultant, to be appointed midyear, will review the City’s existing Christmas programs and develop a strategy for implementing a range of new activities from 2012-15.
In the meantime, the City is already working on ways to enhance Sydney’s role as a major Christmas destination by:
- Working with retailers, village business partnerships and chambers of commerce across the city to develop new promotions and programs to attract shoppers in the lead-up to Christmas;
- Increasing the number of colourful Christmas banners that line the city streets in November and December, so nearly 1,600 banners stretch the entire length of George Street from Circular Quay to Broadway; and
- Further developing the official Sydney Christmas website to give retailers and community organisations more opportunities to connect with residents, workers and visitors during the festive period.
The City’s Retail Advisory Panel, which includes large and small retailers across the city centre, has already committed to working with council to bring these new ideas and initiatives to life for Christmas 2012.