In less than four weeks, 86 business events planners and decision makers (buyers) and 15 media from key international markets will descend on Australia to participate in Dreamtime 2013.
Dreamtime is Tourism Australia’s premier event to showcase Australia as a destination for corporate incentives to key influencers. The comprehensive program, held from December 9 to 13, will kick off in Melbourne with business and networking events followed by three days of educational visits to Adelaide, Cairns, Gold Coast, Northern Territory and Sydney.
Tourism Australia’s Managing Director Andrew McEvoy said the Dreamtime program would set the industry benchmark, and illustrate Australia’s point of difference from other markets in delivering outstanding incentive experiences.
“Tourism Australia and our host city partner, the Melbourne Convention Bureau are extremely excited to be welcoming qualified international buyers from key markets of North Asia, South East Asia, North America, UK and New Zealand to Australia,” Mr McEvoy said.
“The Dreamtime program highlights some of the incredible Australian destinations and experiences that will both excite and inspire our buyers to hold corporate incentive programs in Australia in the future.
“Dreamtime 2013 boasts its largest ever contingent of industry participants showcasing Australia’s world-class incentive experiences and business events capabilities, further cementing our growing reputation as an exceptional events destination and demonstrating the Australian industry’s commitment to the international business events market.”
The list of Australian industry participants includes 12 national operators, two supporting airlines and an impressive 55 state-based operators, with companies from Queensland, New South Wales, Northern Territory, South Australia, Tasmania, Victoria and Western Australia represented.
Dreamtime 2013 industry participants include:
One&Only Hayman Island (QLD). One of the most complex natural ecosystems in the world with over 33,000 species found off the coastline, One&Only Hayman Island is ideal for a conference that is catered for in style with ample space for both intimate and larger groups. Corporate and incentive groups can enjoy a host of unique sporting facilities to discover the island and the Great Barrier Reef and have the opportunity to explore the reef and all the wonders around it through special programs led by One&Only dive experts and marine biologists, as well as hiking and private island exploration.
BridgeClimb Sydney (NSW). Whether your goal is to unite, motivate or reward, BridgeClimb Sydney is an experience a business team will never forget. In July 2013, more than 2,100 climbers from direct-selling company Perfect China booked out BridgeClimb for four days, creating a record for the largest group booking ever .
Sydney Opera House (NSW). Give team members a lifetime of unimaginable memories by touring and entertaining at one of the world’s most iconic landmarks, Sydney Opera House. Available for corporate and incentive groups, the Backstage Tour is a once in a lifetime opportunity to experience the real-life dramas behind this celebrated performing arts centre and is the only tour that grants unprecedented VIP backstage access to the Sydney Opera House.
Voyages Indigenous Tourism Australia (NT). Offering experience-based tours incentives in spectacular wilderness locations, Voyages Indigenous Tourism Australia operates Ayers Rock Resort and Longitude 131° in the iconic Red Centre, Home Valley Station in the Kimberley region of Western Australia, and Mossman Gorge in Tropical Queensland.
MONA (Museum of Old and New Art in TAS). A completely different conference destination, MONA offers a diverse range of venues that can entertain guests in a unique way. Just 15 minutes’ drive from central Hobart in Tasmania or a 30 minute MONA fast catamaran ride, MONA offers the Ether Building Function Centre, Moorilla winery and cellar door, Wine Bar, the Moo Brew microbrewery, The Source Restaurant, eight contemporary pavilions, a 63-seat cinema, and, of course, Australia’s largest private gallery, the Museum of Old and New Art.
Rochford Wines Yarra Valley (VIC). This Yarra Valley winery enables incentive programs to be synonymous with innovative events, food, wine and the beautiful landscape of the award winning wine region. Only one hour from Melbourne, Rochford is not just a winery but also a total experience that can tailor programs to suit events that require overnight stays and team building experiences like hot air ballooning, sky diving and Segway driving.
Cheeky Food Group (National). Held in exceptional kitchens across the country, Cheeky Food Group allows incentive groups to build on team skills while taking advantage of the quality, abundance and freshness of Australian produce and award winning wines, many of which are exported around the world.
Great Golf Courses of Australia (National). Australia is a large and diverse continent and its golf courses are just as spectacular. International business events have the choice of numerous world-class golf layouts amidst jaw-dropping scenery and typical Australian hospitality. Great Golf Courses of Australia can provide tailored activities for incentive groups, such as the opportunity to play with famous golf pros including Stuart Appleby, Geoff Ogilvy, and Adam Scott, and exclusive course access for a completely uninterrupted experience.