Diversified Communication Australia has announced the acquisition of Luxperience, Australia’s only event dedicated exclusively to the business of luxury travel.
David Longman, General Manager of Diversified Communications Australia says:
“We are very pleased to announce the acquisition of Luxperience, from its founder Helen Logas. Since its launch in 2012, Luxperience has established itself as a world-class event in the global calendar, best illustrated by the spectacular latest edition which ran just a few weeks ago in Sydney.
Travel is a new vertical for Diversified and one we are tremendously excited to be part of. The tourism industry is an exciting and vibrant one in Australia and is estimated to contribute $47.5 billion to the nation’s economy annually. The luxury end of the travel market in Australia is expected to grow sharply over the next ten years.
As a premium event, Luxperience which features an invitation-only hosted buyer model, an awards program and social networking opportunities, is in a great position to understand and service the needs of this growing community.”