The Exhibition and Event Association of Australasia (EEAA) this week steps up its campaign to build a stronger voice for the exhibition industry with the launch of a new brochure at the Australian Business Events Expo (ABEE).
EEAA General Manager Joyce DiMascio said ABEE was a powerful showcase for the exhibition industry, providing the ideal platform from which to grow the membership of EEAA.
“As our membership grows, so too does the voice of the exhibition and event industry,” said Ms DiMascio. “ABEE is an ideal platform for us to connect with organisers, venues and suppliers to present the benefits of being involved in the Association.
“The exhibition and event industry leverages the power of face-to-face so it is most fitting to use ABEE as the launch pad for such an initiative.”
The centrepiece of EEAA’s membership drive is an eight-page brochure that outlines the value of exhibitions and the benefits of joining the Association. It features testimonials from six leaders in the exhibition sector who describe the worth of being actively involved with EEAA.
o Debbie Evans, CEO of Reed Exhibitions…”it provides an opportunity to network with like-minded organisers and suppliers”
o Jodie Richmond, CEO of ETF…”a vehicle to fast-track knowledge of the industry and reach out to new suppliers and networks”
o Jim Delahunty, CEO of ExpoNet…”a good forum for throwing around ideas to improve exhibitions and events”
o Helen Mantellato, DOS of Sydney Convention and Exhibition Centre…”building a greater voice and shaping the future of the industry”
o Matt Pearce, CEO of Diversified Exhibitions…”EEAA advocacy sends a collective industry message more powerfully than the fragmented message of individuals”
o Domenic Genua, Marketing and Events Manager of Boating Industry Association of NSW…”it’s where you can find people who can help you become a success”
Over the past 12 months EEAA has campaigned consistently to advocate the importance of the exhibition and events industry. It has been particularly active in Sydney with the redevelopment of Darling Harbour and also in Victoria and Western Australia.
Ms DiMascio said the Association was ramping up its communications to remind marketers of the effectiveness of the exhibition channel in reaching a highly engaged and motivated audience.
“EEAA has always presented the benefits of investing in exhibitions and we will continue to do this for our members,” said Ms DiMascio. “Getting the message out about the power of exhibitions is integral to our work. The brochure reinforces this position with the inclusion of key facts about the results that are generated by both trade and consumer events.”
The brochure can be down-loaded at www.eeaa.com.au