The Exhibition and Event Association of Australasia (EEAA) has stepped up to the opportunity created through the inaugural Business Events Week 2013 to spotlight the importance of the exhibition and event industry to Australia.
EEAA General Manager, Joyce DiMascio said the expo sector played a critical role in the economic and business life of Australia and it was important for Governments and business to embrace its contribution.
She said the hundreds of exhibitions delivered through EEAA members were powerful drivers of business, trade, employment and visitation – and this was a message the association would continue to promote through its work in 2013.
“We have only just begun to scratch the surface in understanding the extensive reach of expos and it is important that we continue to collect valuable evidence that sheds more light on the power of exhibitions,” she said.
“In 2013, we will continue to work with our members to tease out further proof of the value of this tier of the business events sector and its potential to stimulate the success of businesses that use the channel.”
EEAA released robust figures on the health of the exhibition industry at AIME 2013 as the industry prepares for major change in planning to transition a large number of exhibitions to Sydney Harbour Expo @Glebe Island.
“Our latest research shows a 35% increase in new shows for 2013. This will set a challenging year ahead for industry and Government to ensure the growth rate of the industry continues as we prepare to transition major shows from Sydney Convention and Exhibition Centre to Sydney Harbour Expo @ Glebe Island.”
“It is vital that all parties, especially the NSW government agencies, work together to ensure business continuity and a quality experience are delivered at the temporary site.”
Debbie Evans, Manager Director, Reed Exhibitions said her team was looking forward to making sure her shows were a great success at the interim site.
“Reed Exhibitions will be the first exhibition organiser to hold an event at the Sydney Harbour Expo @ Glebe Island site in February 2014. The Reed Gift Fair is one of the biggest trade exhibitions, celebrating its 25th year in 2013,”
“With four shows moving to the new temporary site in 2014, the Reed team is already preparing for the move and we look forward to the opportunity to deliver great events.”
“We will be working very closely with Pages and Echo Entertainment to ensure we deliver our exhibitors and visitors a quality experience.” Ms Evans said.
“We also will need to ensure that the NSW Government supports the marketing of the interim site as this will be critical to the success of the shows impacted by the closure Darling Harbour.” Ms Evans said.
The EEAA implemented a regular survey of its members in 2011/2012, designed to monitor the market and capture insights about the health and performance of the industry. The EEAA Market Monitor findings for the 2011/2012 financial year for EEAA members have produced impressive results, key findings include:
- 136 events were staged by EEAA members, attracting 22,898 exhibitors
- 1.6 million visitors attended these events
- Venues hosted 649 events
- 2,659 full time staff are employed in the industry, with 5,122 casual staff and 1,603 contractors
- EEAA members will stage 27 new shows in 2013
EEAA General Manager Joyce DiMascio said, the current EEAA market monitor reveals robust growth for the exhibition industry. Organiser optimism has increased with 64% reporting the sector in which they operate is growing. Overall, suppliers report positive business growth, with 62% reporting turnover had increased over the financial year.
On average, 12,000 potential buyers attend an exhibition and in addition, 38% of trade shows run a paid conference attached to the event while 10% of consumer shows run a paid conference.
“The core data reveals the growing strength of the industry and is proof of the power of doing business through exhibitions. EEAA will be working the floor at AIME and Business Events Week to continue to spread that message,” said Joyce DiMascio.
EEAA will release its third Market Monitor in April 2013, covering the six-month period from July to December 2012.