Exhibitions and Trade Fairs (ETF), organisers of the Australian Business Events Expo (ABEE) and Sydney’s Event Showcase have totally revolutionised both their show’s ‘event talks’ to create one exceptional education program. Complete with international headliners, the Australian Event Master Class Seminars are officially launched today with the opening of the box office at www.rsvpevent.com.au and www.abeexpo.com.au.
On 15 August 2012 the seminars will feature world class industry pioneer Andrea Michaels, president of USA based Extraordinary Events. Renowned for her conceptualising skills, logistical savvy and ability to produce mega-events for thousands of guests, Michaels has won over 35 Special Event Gala Awards. She was honoured as the first inductee into the Special Event Industry Hall of Fame and was a recipient of the coveted Special Event Award of Excellence and Lifetime Achievement Award.
Ms Michaels’ Event Master Class Seminar, titled, “30 years of Special Events – Lessons in Business and Life” will provoke discussion on how to creatively and productively deal with the stress of events, deal with life’s challenges on both a personal and professional level, discuss how to cope with difficult clients and more importantly, how to stay relevant and survive in the events industry.
Opening the second day of the Australian Event Master Class Seminars will be technology expert and USA based Corbin Ball. Ball will talk about how “Technology Trends are Transforming the Industry.” Both speakers will be available for ‘meet the expert’ sessions at designated areas on the show’s floors.
Jodie Richmond, CEO of ETF, says the addition of international guest speakers is just one of the major transformations made to the quality of education offered at both tradeshows.
“Along with the key note speakers, we’ve arranged a fantastic line-up of industry leaders to deliver a number of seminars and panel sessions. We know from our research that relevant event education is hard to source; so with this program we are making sure we deliver solid educational opportunities for event buyers and organisers – across the broad spectrum of events,” said Ms Richmond.
The entire Seminar program has been designed to cater for the various levels of expertise in the industry, from junior event professionals, to PA’s, senior management, business owners, event managers, PCO’s, agency staff, association managers, special events managers and technical producers.
Some of the presenters and panellists include: Matt Jones, Better Happy; Dr Caroline Hong, CEP of SME Association Australia; Jeremy Garling, Fourth Wall Events; Jane Fullerton-Smith, Sustainable Event Solutions; Caroline Gair, Ci Events; Roslyn McLeod, Arinex and Tom Manion, Jack Morton Worldwide.
Seminar topics include:
- The Business of Events in Australia
This session will provide an insight into how Corporations and Associations can leverage off large events for their own benefit and how they contribute to the success of the overall event.
- Event Strategy, Creativity and Design. Where Next?
Throughout this session, the focus will be on what’s next in terms of the strategic, creative, and design opportunities that will keep the live event experience as relevant as ever.
- The Commercial Reality of Sustainability in Events. Fact or Fiction?
Sustainability is now a highly considered part of a brand’s competitive positioning and value proposition. Are you prepared?
- How To Buy Conferences Efficiently – Get The Most Out Of Your Meeting Budget
A panel of experts will give you some top tips and savvy ideas on ways to find cost savings without cutting corners or lowering standards.
- Event Marketing = Event Victory! Uncover the Winning Formula
How do you make the most of your event? Do you have objectives in place? Are you embracing social media? Do you outsource, or host your meeting in-house? Uncover the winning formula for delivering a stronger return on investment for all event types.
- Events 101 – The Essential Guide To Planning Your Bosses’ Event
Providing you with the essential ‘101’ of event planning! Delve into the details of how business events work and what the role of an event planner is.
- Technology Trends Transforming the Industry and What This Means To You!
An internationally recognised technology expert keeps you ahead of the curve by explaining the most significant technology trends in events, exhibitions and wider society.
- Unplugged – Event Technology Explained
‘Are you down’ with all the new event technology available to you? This seminar will provide you with real insight into the most widely spoken about technologies – including the top event apps, enlightenment on ‘hybrid’ events and explanation on ‘cloud eventing’.
- What’s in Vogue? Revealing the Hottest Event Trends
Relish in this opportunity to gain some ‘insider trading’ from a panel of experts. Watch the battle unfold between some of the most talented within the industry and then pick and choose your favourite ideas to create breathtakingly beautiful events.
- Speed Pitching – Making Your Next Pitch a Winner!
Can you pitch your ideas succinctly and effectively within a limited timeframe? If not, have no fear – speed pitching will make your next pitch a winner!
The Australian Event Master Class Seminars run from the 15-16 August 2012 and are part of the ABEE and Sydney Event’s Showcase at Sydney Convention & Exhibition Centre.