During the recent election campaign Kevin Rudd made quite a name for himself by posting selfies of himself and posing for thousands of them with people across the country.
But selfies are not a new phenomenon. Photographers have been including themselves in their photos for decades, either by using a self-timer on the camera or a long remote control.
Back in the 1970s fashion photographer Helmet Newton developed what he called the Newton Machine – essentially a do it yourself fashion studio. More recently the concept was copied by fashion retailer Topshop in London. Shoppers were invited to try on clothes from the shop and then posing in front of a mirror, take their own photo.
EventPix have now adapted the concept for events as the ultimate selfie. Guests can have their makeup touched up by a pamper team from Pure CHICA and then enter the studio, pose in front of a mirror, and click away. The onsite team then process the images and post them immediately to Facebook or a dedicated online gallery. The images can also be printed onsite – as straight prints or as a magazine cover.
Launching the project EventPix catalyst, Trevor Connell, described the concept as an exciting addition to the EventPix range of services. “The ultimate selfie studio has been created to be fun and glamorous and although targeted directly at Gen Y it will prove to be popular with all ages as they become not only their favourite model, but photographer as well.”
The selfie studio is also expected to be a popular marketing and promotion tool especially for clients targeting a fashion conscious crowd.
EventPix are offering a launch gift to clients who confirm a booking during September – hint it comes in a yellow box and contains bubbles.