Evolve to Survive – Learn from the best at the Australian Event Symposium

Organisers of the Australian Event Symposium have today announced another two international keynote speakers for the first collaborative event industry conference on the 6th and 7th of October in Sydney.

Pressing issues affecting the entire events industry such as the carbon tax, sustainability and creativity will be addressed by Jaime Nack, US sustainability expert, and Jonathan Mills, Director and CEO of the Edinburgh Festival and one of Australia’s best creative exports.

Ms Nack is the founder and director of globally recognised environmental consulting company, Three Squares Inc, which specialises in sustainable event production, providing sustainability planning for many large-scale events, including the premiere of the hit movie Inception, and the 2008 Democratic National Convention in the USA. She, and a panel of local sustainability representatives, will present the information needed to comply to the imminent Standard and to discover the economic benefit in sustainable practices.

“Sustainability is not just a buzz word anymore. It’s real, it’s tangible and it’s on our doorstep – the Carbon Tax and the International Standard for sustainable event management are proof we need to take it seriously,” said Jane Fullerton-Smith, vice-president of the Sustainable Event Alliance, one of the associations responsible for the Symposium. “Event professionals need to engage with the new standard which will guide management practises into the future. It means identifying more responsible ways of doing business and utilising existing resources and systems to gain new knowledge and skills. It’s easy to be more economically, socially and environmentally efficient and aware when you recognise the opportunities.”

Jonathan Mills, the Artistic Director and Chief Executive of the Edinburgh International Festival, whose artistic leadership is in demand in Australia, the UK and Europe, is well matched to inspire a creative approach to adapt to such changes. Mr Mills is one of Australian’s great creative exports, and he brings his expertise in the application of creative concepts to event practices back to Australia, through the case study of the Edinburgh International Festival.

“All event professionals need to have good ideas and fostering creativity is how you get to that outcome. With all the challenges and threats that exist today, we need good ideas now more than ever,” said Jennifer Trethewey, Chair of the International Special Events Society Australasian Affiliate. “This is an opportunity not be missed.”

The Australian Event Symposium a new national conference created by a conglomeration of 8 industry associations and organisations: Australian Centre for Event Management (ACEM), Australian International Sporting Events Secretariat (AISES), Exhibition and Event Association of Australasia (EEAA), International Special Events Society Australasian Affiliate (ISES), Professional Conference Organisers Association (PCO Association), Public Relations Institute of Australia (PRIA), Sustainable Event Alliance (SEA) and Sponsorship Australasia (SA).

Members of all the above associations are entitled to a discount on the registration, which includes a ticket to the Australian Event Awards Industry Night of Nights presentation dinner on 6 October.

The inaugural Australian Event Symposium will be staged on October 6 and 7 at Waterview in Bicentennial Park, Sydney Olympic Park. It is held in conjunction with International Special Events Society (ISES) Regional Education Conference.

Register by September 9 to receive the Early Bird rate, starting at $990. Register online at www.eventsymposium.com.au

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