The expanded Vivid program for 2014 will attract even more visitors for what has become a must-see Sydney event, according to peak national industry body Tourism & Transport Forum (TTF).
The Sydney Opera House hosted Deputy Premier Andrew Stoner for the official launch of Vivid Sydney 2014, which will run from 23 May – 9 June.
TTF Chief Executive Ken Morrison said Vivid Sydney continues to deliver on its promise to attract and inspire visitors while showcasing Sydney’s iconic precincts and attractions.
“Vivid Sydney was created specifically to attract visitors during what is traditionally a period of lower tourism demand to smooth out seasonal variation and generate activity in the visitor economy,” said Mr Morrison.
“Last year Vivid attracted 800,000 people across the 18-day event, providing a major boost for local restaurants, accommodation providers, retail, and entertainment businesses.
“Now in its sixth year, Vivid Sydney has become a must-see event for locals and visitors and we congratulate Destination NSW on its successful management of this event.
“Again in 2014, the program has been expanded to showcase Sydney’s unique assets and creative industries.
“Sydney Harbour will be utilised in a new way, with ferries and other vessels decorated in LED lights. In another first, giant light installations will take over Martin Place while Carriageworks, the Seymour Centre, and Sydney University will also participate in 2014.
“Traditional favourites like the lighting of the Opera House sails, Customs House, and the Museum of Contemporary Art will feature again this year.
“Visitors will also be invited to participate in a number of areas of the festival including the interactive light display on the Harbour Bridge.
“This visually spectacular event is a wonderful profiling opportunity for the city to both a domestic and international audience.”