ExpoNet have delivered dynamic installations for Harteffect – Canon’s creative agency at the colourful Vivid Sydney festival of light, music and ideas. The Canon Photo Hubs and Photo Stops were installed along the Sydney Harbour foreshore area and were active during Vivid Sydney festival dates 23 May to 9 June 2014.
Multi award-winning exhibition and event supplier, ExpoNet, collaborated with Harteffect to project manage the requirements and construct the installations utilising custom manufactured components, graphics, specialised electrics and lighting ensuring a high quality response to the creative and technical brief.
The innovative Canon Photo Hub and Photo Stop custom structures were constructed to ensure free flow through for public access, durability and safety being subject to intense public interaction and exposed to the weather for the full length of the festival dates. The team liaised with the governing authorities passing engineering certifications to ensure the requirements were met. They applied detailed project management in the design and technical application stages to produce an outstanding result for the client and visitors to Vivid Sydney.
The structures allowed for media output featuring speakers projecting the Vivid Sydney events presentation. The structures also incorporated graphic elements using photographic scenes of the iconic Sydney Harbour foreshore on the internal panels advising the public the best photographic applications at that particular station. The exteriors were cleverly constructed using a reflective material to mirror the Vivid Sydney light displays. With all these features, the custom structure also brilliantly showcased Canon’s brand to visitors to the area.
Created and presented by the NSW Government through its tourism and major events agency Destination NSW, Vivid Sydney has become the Southern Hemisphere’s ultimate festival of light, music and ideas which broke it’s 2013 record attracting more than 1.43 million visitors across all festival sites this year.
The feedback from the client was overwhelming positive. Pippa Lyons of Harteffect was delighted saying, “ExpoNet have done a fantastic job in helping us bring the Canon Photo Hub and Photo Stop installations at Vivid Sydney to life. At every stage from the initial brief through to the finished installations ExpoNet have been incredibly helpful, being both proactive and reactive to our many design and budget requirements along the way. The installations have been a huge success at Vivid Sydney and a big part of this is due to ExpoNet…”
Jim Delahunty, ExpoNet’s CEO said of the custom installations, “Our team takes pride in offering our clients and visitors to their brand activations the best quality project management, materials and craftsmanship. We strive to inspire our clients with the highest quality, most innovative and cost effective solutions that will help promote their brand.”