Thursday, 9 June 2016 at 10:00 – to – Friday, 10 June 2016 at 16:30 (AEST)
Ruby’s Music Room
132 Little Lonsdale Street
Melbourne, VIC 3000
The Festival and Event Management Masterclass is an intensive 2 day programme designed to inform and inspire anyone involved in the business of creating, managing and developing festivals and events. It is a highly practical course full of ideas and examples that participants can put into practice immediately to improve their events. It festures sessions on key tasks and challenges for those involved in festivals both large and small including Marketing, Press, Programming, Evaluation, Sponsorship and Fundraising.
The Masterclass has run successfully in 20 countries worldwide including Australia, Canada, Denmark, Norway, Finland, Belgium, Singapore, Hong Kong, USA, Ireland and Finland.
Paul Gudgin has over 20 years experience in the management of festivals and events including the Aldeburgh Festival, City of London Festival and 8 years as the Director of the world’s largest arts festival, The Edinburgh Festival Fringe during an exciting period that saw the event double in scale selling over 1.5 million tickets. Paul has become widely regarded internationally as a presenter and lecturer in the field of Festival and Event Management. He was the Visiting Professor of Festivals and Events at Leeds Metropolitan University. He has also been a key-note speaker at leading event conferences in Ireland, Canada, Australia, South Korea, New Zealand, The US and China.
Festivals and Great Festival Destinations
Understanding what makes outstanding festival destinations work and assessing how to make the most of your own festival environment
People and Partnerships
Looks at how effective festival organisations manage themselves, their relationships with stakeholders and collaborations with partners.
The key to the success of any festival is the strength of the programme. This session explores a number of successful programming approaches
Sponsorship and Fundraising
This session considers how to approach sponsors and explores other ways of generating much needed income.
Festivals, Tourism and Destination Branding
This sesion considers how festivals can play a crucial role in raising the profile of a destination.
This session examines a number of successful marketing approaches adopted by leading festivals
Venues and Festival Infrastructure
This session considers how to make the most of the venues available to your festival and the infrastructure required to run festivals successfully
Working with the Media
Every festival needs good press coverage and this session considers how best to achieve this aim.
Festivals – Impact and Evaluation
This session considers how festivals should look to maximise and evaluate their impact economically, socially and culturally.
Who Should Attend
Festival and event management professionals
Arts and events consultants
Managers from festival and event funding and support agencies
Festival and Event Board members
Tourism and Economic Development Executives
What Is Included
2 Days Tuition
Tea and Coffee