Kuala Lumpur, 22 May 2012 – Malaysia Convention & Exhibition Bureau (MyCEB) announces that GainingEdge has been appointed as their sales representative for the Australian and New Zealand business events market effective from May 2012.
A global consultancy that specialise in the international business events industry, GainingEdge’s appointment is seen as a strategic approach by MyCEB to increase its global presence in key markets and to engage dedicated business event specialists with local knowledge and expertise.
This appointment adds to MyCEB’s global presence with recent appointments also made in Europe and North America. GainingEdge will assist MyCEB with business development, sales promotions, media relations and marketing programmes in the Australia and New Zealand convention and incentive market. The company will provide market support towards Australia and New Zealand meeting and incentive planners considering Malaysia for their upcoming events.
MyCEB has been increasing its market presence in the important Australia and New Zealand market over the last twelve months with its inaugural Australian Sales Mission early this year and the launch of the Malaysian Twin Deal programme for the Australia and New Zealand incentive market. Malaysia’s increased presence at Asia Pacific Incentives and Meetings Expo (AIME) in Melbourne and the Pacific Area Incentives & Conferences Expo (PAICE) in Auckland has helped boost the business potential from this region.
The appointment of GainingEdge is based on its excellent worldwide reputation as an expert in providing a wide range of consulting services for the meetings industry which include specialised research and marketing services designed to enhance the success of destinations, and targeted sales support through its extensive global reach. On joining forces with MyCEB, Gary Grimmer, Chief Executive Officer (CEO) of GainingEdge said, “GainingEdge is very excited to represent MyCEB on our home turf so that we can help realise Malaysia’s full potential as a business events destination”.
The Australian and New Zealand business development team, Jackie Caldwell and Faye Langley have between them 35 years experience in the business events industry including business development roles for convention bureaus, convention centres, professional conference organisers and event management companies.
Zulkefli Hj Sharif, Chief Executive Officer of MyCEB said, “The appointment of GainingEdge as MyCEB’s representative in the Australian/New Zealand market will play an invaluable role in developing strategies to expand Malaysia’s business opportunities in this important market”.
MyCEB’s decision to increase its presence internationally is to build on its current success. The year 2011 saw MyCEB providing support towards 198 international business events, including 130 conventions, 62 corporate meetings/incentives and 6 exhibitions. These events accounted for 150,935 delegates with an estimated RM1 billion (EUR254 million, USD344 million, AUD344 million) in economic impact.