Leveraging the momentum of the Commonwealth Games kicking off on the Gold Coast on April 4, the Gold Coast’s Global Business Events team has secured 43 business events expected to attract over 22,450 delegates in coming years.
The estimated economic impact is valued at around $74 million. Another 19 meetings are awaiting decision in the bidding and development stage, with the potential to secure an additional 7,500 delegates for the city and an estimated value of $18.2 million.
The Games have given the city a significant boost in the business events space, with new infrastructure, venues and delegate experiences on offer for conferences and meetings.
Destination Gold Coast is anticipating an influx of 670,000 visitors and a global audience of 1.5 billion tuning in to watch when the Commonwealth Games begin.
In another positive spin-off for the city – sports, health and wellness conferences are on the rise, with an increase in sport related and allied health associations confirmed to meet pre and post Games.
According to Anna Case, Director of Global Business Events, the Games have enhanced the appeal of the city for business events, with new infrastructure delivering more options for gala dinners, large exhibitions and themed off site events.
“As we prepare to host such a significant world class sporting event, the Gold Coast really is ready to shine on the global stage and there’s never been a better time to meet here,” she said.