In an industry first, Moreton Hire brought together the first all-female build team for the meetings and exhibitions industry, putting them to the test at the inaugural helloworld Frontliners Conference. The conference welcomed more than 600 consultants at the Gold Coast Convention & Exhibition Centre over the weekend [7-8 December].
The all-female team, led by Project Manager Sharon Thorp, were responsible for transportation, delivery, set up and execution of 20 booths as well as feature areas.
Sharon has over 12 years of experience working across key Moreton Hire events and exhibitions, including Brisbane Truck Show, Gold Coast V8s and Bridge to Brisbane. Sharon says she was honoured to lead the group of women, looking at it as a celebration of Moreton Hire as an equal opportunity workplace.
Peter Morahan, prominent Gold Coaster and Moreton Hire’s Director, says that the all-female build team was organised to promote equal opportunity and diversity within the workplace.
“The girls took on the tasks that are seen as more traditional, male operational roles. It is our goal to have a balanced workforce which allows for many benefits including increased operational efficiency, innovation and attracting top talent in the industry.
As a local Queensland and Gold Coast company, we were thrilled to partner with Gold Coast Convention and Exhibition Centre and helloworld to make this happen.” said Mr Morahan.
Gold Coast Convention and Exhibition Centre, General Manager, Adrienne Readings congratulated Moreton Hire on the first ever industry all-female build; “It is great to see Moreton Hire actively encouraging more women to work in the events industry, especially in an operational capacity,” she said.