Gold Coast Tourism joined 20 local business event operators in Melbourne this week (26-27 Feb) for Australasia’s biggest business events forum – the Asia Pacific Incentives and Meetings Expo (AIME).
The annual event is an opportunity for the Gold Coast’s international profile to hit new levels as the city gears its promotional momentum towards the 2018 Commonwealth Games.
“Our primary focus for the business events sector right now is to identify and attract potential events to the Gold Coast in the lead up to the Gold Coast Commonwealth Games,” Gold Coast Tourism CEO Mr Winter said.
“We’re a united city, excited about the Commonwealth Games and the potential to leverage off world attention to attract more corporate visitors and create long-term business connections.
“The corporate visitor sector is a key part of the Gold Coast tourism industry, contributing significantly to our success in terms of yield and influence.
“Over the last two years the Gold Coast has secured 2,434 conferences, congresses, incentives and corporate meetings worth over $543 million to the local economy.
“This is further evidence the Gold Coast has become a destination of choice for domestic and international business events, and the successful 2018 Games bid is a testament from the world that the Gold Coast is considered capable of putting on significant international events.
“The Gold Coast holds a 46 per cent market share of all business event delegates days hosted in Queensland. On average, corporate visitors stay an average 4.5 days on the Gold Coast which is twice as long as the average for other major cities in Queensland.
“As a whole-of-city, we are gearing up for an extraordinary opportunity of city revival. Plans for improved world-class infrastructure and tourism products will deliver solid dividends to the business events sector.
“This includes the Broadwater Marine Project which could be the largest piece of integrated tourism infrastructure in Queensland’s history, and the Gold Coast light rail, which is Queensland’s first ever light rail system.
“The city’s multi-billion dollar infrastructure investment is the beginning of a journey for the Gold Coast which continues to rival Australia’s capital cities as a more cost effective conference and incentive option with an exciting diversity of venues and experiences. The Gold Coast doesn’t suffer from the inflated costs of capital cities, which gives the city a huge competitive advantage.
“Construction of the new Gold Coast Aquatic Centre which starts this week is also a major drawcard to attract global conferences and events in the fields of sports and medicine.
“The Gold Coast Aquatic Centre is the venue for the swimming and diving competition for the 2018 Commonwealth Games. In the lead-up to the Games, the new-look Aquatic Centre will be used as an elite training facility and will host the 2014 Pan Pacific Swimming Championships and other major national and international competitions.
“The Gold Coast is also gaining increased international recognition in the areas of health and education with new world-class facilities, which goes a long way towards attracting big international conferences and events.
“At AIME, we’ll be telling an international audience, the Gold Coast is a world leading conference, exhibition, meeting and incentive destination. It is unrivalled in Australia for providing the business events industry with a wide range of quality venues, high level of service, experienced operators and one-of-a-kind memories.
“The Gold Coast’s built environment is underpinned and augmented by the experience and expertise of professionals, particularly in the marine, recreation, education, medical, sporting, food and wine, creative, technology and environmental sectors.
“While the majority of our corporate market segment is domestic, we’re really focused this year on international markets including New Zealand, India, Singapore, Indonesia, Malaysia and the Greater China region where we are seeing strong growth.”