Melbourne Convention and Exhibition Centre (MCEC) is proud to be the new home for The Royal Children’s Hospital Good Friday Appeal (GFA), which this year saw thousands of Victorians dig deep to produce a record-breaking total of $16,846,396.09.
“This is an incredible result, each and every year the amount we are able to raise is truly overwhelming and 2014 has been no different,” the Appeal’s Executive Director Deborah Hallmark said.
“MCEC was a phenomenal first-time host of the 2014 Good Friday Appeal, including the Channel 7 Telethon, Kids Day Out activities and Charity Spectacular.”
The GFA is the largest community event ever hosted at MCEC, taking over the entire venue with more than 60,000 Victorians joining in the fun on the day.
MCEC Chief Executive Peter King said the team were thrilled to be involved and help the Appeal raise much needed funds to support the work of The Royal Children’s Hospital.
“MCEC is a valuable community asset and we were incredibly proud to open our doors to the Victorian public, do it for the kids and deliver such a wonderful result in our first year as hosts,” Mr King said.
“Our venue has taken the event to a new level and we look forward to welcoming the Good Friday Appeal back for many more years to come.”
MCEC employees jumped on board to personally support the Appeal by volunteering their time on the day and in the lead up to the event.
The talented MCEC kitchen team donated more than 50 hours of their time to handcraft one of Australia’s largest chocolate Easter eggs for the GFA online auction.
Made from premium Belgium chocolate donated by Creative Ingredients, the giant Easter egg and surrounding edible wonderland weighed in at more than 45kg and raised $1280 for the Appeal.
MCEC’s kitchen team also catered for 24 food and beverage outlets and its technology team worked with the broadcaster to stream the telethon live across MCEC, utilising in-house vision, audio and lighting for the Charity Spectacular concert in the Plenary.
Since 1931 the Good Friday Appeal has contributed more than $274 million to The Royal Children’s Hospital.