Tourism Australia and Austrade have released the latest edition of Attracting Business Events to Australia, a guide outlining Australian Government assistance to industry during the event bidding and marketing process.
Tourism Australia Managing Director John O’Sullivan said the guide would help attract more events to Australia by providing a clear pathway to industry support.
“Business events are an important contributor to the Australian economy, generating income, fostering trade and investment and lifting our reputation as a world-class destination,” Mr O’Sullivan said.
The first point of contact for industry players seeking assistance is Tourism Australia, which then liaises with Austrade and other government agencies where required to assess requests and provide guidance.
Attracting Business Events to Australia explains this process, lists priority industry sectors and details the minimum requirements for support.
Austrade CEO Bruce Gosper said business events were a major area of opportunity for Australia.
“Austrade’s onshore team and international network of more than 80 offices in 48 markets can help Australian companies and foreign investors realise the full value of this dynamic sector,” Mr Gosper said.
According to Tourism Research Australia’s latest International Visitor Survey, business events are already worth more than $13 billion to the Australian economy.
Growth in the sector is expected to contribute significantly to the Tourism 2020 goal of increasing overnight visitor expenditure to more than $115 billion annually by the end of the decade.